Tommy Hilfiger’s, TOMMYNOW “ROCKCIRCUS”, the brand’s third in-season immediately shoppable runway show, closed London Fashion Week at the Roundhouse, an iconic concert venue at the centre of London’s rock history.

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For the first time, TOMMYNOW combined both men’s and women’s collections, featuring looks from TOMMYXGIGI, HILFIGER COLLECTION, the pinnacle of the women’s product offering, and HILFIGER EDITION, Tommy Hilfiger’s menswear capsule which pays homage to menswear heritage, with brand ambassador The Chainsmokers.

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Fall 2017 is a rebellious take on ‘90s heritage. It’s our vision of modern Americana where youth culture and grunge meet prep. Think tradition with a street style twist, statement-making tartans, unexpected proportions and salutes to athletic and skate. We continue to break the old-school rules of the runway, giving instant access to our new collections. Welcome to the ROCKCIRCUS, says Hilfiger.

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