Ri Ritu Kumar, winter festive campaign for 2015, has a beautifully crafted story that weaves through the festivities surrounding a ‘Wedding’. Conceptualized by Amrish Kumar and photographed by Farrokh Chothia, the campaign has been shot in the stunning Sujan Singh Palace, Jaipur.

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The campaign portrays the cast of the most important women in an Indian wedding, the mother of bride and groom, bride and her sister. In true Ritu Kumar aesthetic, the campaign is elegant and beautiful without being loud. The images have been laced with a quirky tongue in cheek humor which almost coaxes you to imagine the dynamics between these women.

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Featuring choreographer Vidyun Singh as the mother of the bride, a special appearance by Simar Duggal after a long hiatus as the groom’s mother, PoojaMor, the new New York sensation as the blushing bride and Mariette, a bright new face on the fashion scene as the young sister, the campaign brings together the vibrance and grandeur of a true ‘Ritu Kumar’ style wedding.