Designer, Pallavi Mohan launches her first standalone store in Mehrauli, New Delhi. The store resonates the soft aesthetic of the clothes and encapsulate the dreamy and whimsical spirit of the brand. The narrative starts in a garden, as the walkway and pergola guide you through the clothes, and lead you to the verandah where you can make yourself comfortable and try on your outfits over a cup of tea. The idea is to reflect comfort and luxury as your home would, giving a quirky and friendly vibe of the store.



Giving a twist to narrative is the accents of Alice in wonderland to make it more dreamlike when you’re within the space alongside pretty little details of the clothes, brought out in this dream sequence.