So what was the most Googled fashion trend of 2014? Normcore dominated the search engine this year, presumably because they had no idea what it was. Over the past year, the disputed term has come to denote everything from stonewashed mom jeans, white socks and Gap’s “Dress Normal” advertising campaign.
When the trend first took off, forecasting agency K-Hole – which coined the phrase – told us that everybody had got normcore totally wrong. It’s all about having a hyper-adaptable personality and being able to fit in wherever you are, as opposed to a conscious aesthetic choice.
Following Normcore is ‘Health Goth’, which ironically we had to google too. The trend appears to be a mix of gothic, punk and futuristic sport-luxe – the concept comes from Health Goth Facebook page, by American musician Mike Grabarek and eccentric designer Jeremy Scott, who post shots of monochrome and futuristic sportswear.
However, much more straightforward searches focused on items of clothing such as over-the-knee boots, full skirts, capes and culottes. At number five is crop tops; the nineties trend became so big this year that it even became popular within menswear.
The most popular designer on the internet includes some surprises. Whilst many renowned designers achieved a lot this year and the industry sadly lost some of its best talents including Oscar de la Renta and L’Wren Scott, it was a 19-year-old American blogger who tops the list.
Bethany Mota beat them all, including Alexander Wang, whose collaboration with H&M made plenty of headlines this year.
Top 20 Fashion Trends
1. Normcore
2. Health goth
3. Althleisure
4. Wearables
5. Crop tops
6. Designer collaboration
7. Over-the-knee boots
8. Full skirts
9. Culottes
10. Mules
11. Street style
12. Capes
13. Mesh
14. Tartan
15. Fashion sneakers
16. Mod style
17. Suede
18. Iridescence
19. Embroidered denim
20. Velvet
