Milano Moda Uomo SS18 has all the features of a fashion week—a busy schedule of runway shows and presentations in the evening, buyers doing business during the day, harried journalists, and a slew of peacock attendees vying for the attention of photographers.


With the Italian National Fashion Room giving data on the trend of the men’s fashion market in the first quarter of 2017. Menswear grew by 4% to 5%, driven by a recovery in exports (Higher than 5%).


Internal market performance recorded a growth of + 1% and, with respect to foreign markets, Italian exports to EU countries had a trend of + 7%.

Among the major European countries, the most important for Italian fashion are Germany (+ 13%) in the United Kingdom (+ 22%) – despite the slowdown in consumer spending in recent weeks – Belgium (+ 11%) and Spain (+ 9%). Exports to France, though less consistent than other countries, recorded a growth of + 3.5%.

Exports to non-European markets – with a record growth of + 2% – had a different trend: very good towards Asia (+ 11%) with a very substantial increase to South Korea (+ 28%) And Hong Kong (+ 20%), while the increase in Japan (+ 3.5%) and China (+ 2.3%) was more limited. A good result was also registered in Russia (+ 21%).

Only moderate growth was on the US (1.6%) and exports to the Emirates fell slightly.