Melbourne (Australia) based fashion label “Soulan Zee” withdrew bootys carrying images of Hindu deity Lord Ganesha from its website within less than 24 hours after upset Hindus protested, calling it “highly inappropriate”.

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Designer Leyla Raif of Soulan Zee, in an email to Hindu statesman Rajan Zed who spearheaded the protest asking for withdrawal of this objectionable product, wrote: “I have since removed all items entailing the Ganesha print from my website. I had no intention to offend anyone by producing these printed garments and have now stopped production of them, all items are removed from the website.”

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However, Ganesha Bootys were described as “perfect outfit for festivals, parties and events” and “Sexy high waisted boooootys”, were priced at AU$40.00. Soulan Zee, an Australia fashion label which claims to have created custom pieces for American singer-actress Miley Cyrus, describes itself as “psychedelic clothing for dreamers” and believes in “living life to the fullest”. Created by designer Leyla Raif, its all garments are claimed to be “designed and handmade with love in Melbourne”. Besides online sales on its website; it has stockists in Northcote (Victoria), various online stockists in USA and United Kingdom and ships to all-over Australia, USA, United Kingdom, China, India, Sweden and New Zealand.

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