Can you guess the dominant colour palette of 80s Bollywood, the period that included films like Qurbani, Laawaris, Nagina, Mr.India, Qayamat Se QayamatTak, Maine Pyar Kiya, Tezaab and Hero? It was a palette of 12 dominant colours, led by licorice, brown yellow, black olive, dark vanilla and camouflage green as the leading 5 colours. 90s Bollywood had a dominant palette too, led by raisin black, Yankees blue and light gray!
Leading Indian fashion designers Falguni Shane Peacock had conceived their next big line-up with the theme of ‘Future of Bollywood fashion’ that derives a lot from Bollywood’s past. To execute this vision, they sought the help of IBM Watson to help them with the right data and insights. IBM Watson, running on IBM Cloud, analyzed multiple sources of fashion and Bollywood data for this collaboration.
For understanding the global fashion trends, IBM Watson analyzed around 600,000 publicly available historical fashion runway images for the past decade (2006-2017) spanning the ‘Big Four’ fashion weeks (London, Paris, Milan, New York). In order to understand Bollywood fashion trends, IBM Watson analyzed close to 5,000 Bollywood celebrity images from various social media sites, besides 3,000 fashion-related images from the history of Bollywood in the form of Bollywood movie posters across 4 decades, the 1970s, 80s, 90s and 2000+. The first data source is representative of high-end couture and the second one is more indicative of Bollywood-centric fashion across the years.
