The Woolmark Company, in collaboration with T Magazine China, has created a striking new campaign, entitled Her Era, Her Power, to celebrate the naturally inspiring benefits of Merino wool, with some of China’s most inspiring women – gymnast Liu Xuan, supermodel Pei Bei and actress Chen Ran – showcasing standout looks from the fall/winter 2016 collections of local brands and designers.
Unveiled as part of an exhibition at the Opposite House in Beijing, the photographic series demonstrates the versatility of Australian-grown Merino wool and its natural properties – its technical brilliance, multi-faceted application, and luxuriousness – as worn by leading women in their respective fields. Like the fibre, these talented women are each dynamic, versatile in their careers and inherently stylish.
