Aza, one of the high-end couture, multi-designer stores in the country, introduces Gaurav Gupta’s much coveted Couture 2010 collection to Mumbai. For the launch of this collection, designer Gaurav Gupta joined Dr. Alka Nishar at the Aza store to have a tête-à-tête with clients and fashion enthusiasts to share their journey together and the designer’s inspiration for the collection at the Aza Mumbai boutique.

The Gaurav Gupta brand has recently ventured into couture and bridal ensembles marking its first successful show at the Pearls Infrastructure Delhi Couture Week in July 2010. This collection was not just a combining of East Meets West; but was a reinvention of thought, challenging the very definition of a gown or saree. Draped with innovative mastery, layered tulle lengas, the chain sarees; all garments challenge the preconceived notions of what is, to what could be. Lehenga-gowns merge seamlessly with signature pleated saris, to lend a sense of eclectic sartorial elegance and luxury. Multiple fabric embroidery techniques, experimentation with varied textures, complex-draping methods and innovative use of metal chains on sensual fabrics like tulle, chiffon, lace, and satin give the collection a strong distinctive identity and a contemporary feminine essence.

Present on the occasion were the who’s who of Mumbai like Divya Thakur, Anaita Shroff Adjania, Manju Yagnik, Neha Dhupia and many more.