At the closing ceremony of the 16th edition of Wills Lifestyle India Fashion Week SS 2011, Fashion Design Council of India (FDCI), in the presence actor Gulshan Grover, donated 35 designer cycle rickshaws to the rickshaw pullers as part of FDCI’s CSR initiative. These rickshaws will ply the streets of Delhi University.
This initiative was undertaken by FDCI in partnership with Students in Free Enterprise (SIFE). Through this partnership 35 distinguished designers from FDCI have designed cycle rickshaws using their creative brilliance – some represent straight simple designs, other showcase opulence, while some take you through a journey of modern India. The chic cycle rickshaws have been designed keeping in mind the comfort of the passenger – they are equipped with a shelter for the pullers, cushioned seats, and enough space at the back for advertisement to generate revenue.
The rickshaws have been designed by renowned designers including Rohit Bal, Ranna Gill, Geisha Designs by Paras & Shalini, Manav Gangwani, Rajesh Pratap Singh, Anajana Bhargav, am:pm by Ankur &Priyanka, Zurhke by Rajdeep Ranawat, Astha Bahl, Aparna & Norden Wangdi, Parvesh & Jai, Dauphine by Jayant K Jaisingh, Ashish Pandey, 11.11 by CellDSGN, Ridzyn by Ritesh Kumar, Bharat Mehra, Santanu & Nikhil, Charu Prashar, Kavita Bhartia, Parma by Pratima Pandey, Koga by Jenjum & Jasleen, Not so serious by Pallavi Mohan, Sonia Sarin, Gaurav & Ritika, Soltee by Sulakshana Monga, Dolly J, Abhi-Rahul, Ashii by Ashima Singh, Rohit Mittal, Pooja Kapoor, Hemant & Nandita, Abdul Halder, Sirali by Gunjan & Rahul, Samant Chauhan & Morphe by Amit Aggarwal.
Commenting on the occasion, Gulshan Grover said “I am proud to be associated with this initiative and believe that an event of such a magnitude closing with a noble cause, will impact the lives of all – the designers, models, fashionistas, and the lesser known individuals who make the wheel of life turn.”
