Ethicus, the in-house brand of “Appachi”, showcased their organic cotton collection at the Lakme Fashion Week WF 2017. Launched in 2009, Ethicus is “India’s First Ethical Fashion Brandwith 42 handlooms, designing and weaving world’s most exquisite and fine hand-made textiles that are appreciated by a growing number of customers in India and abroad.

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Appachi has not only established its own unique identity, but also ensures that people involved in its value chain, get their due recognition and adequate reward. Their products include handcrafted sarees, fine scarves, women & infant garments and a Bed & bath range. All Ethicus value addition chain adheres to the ethical business practices to ensure that the cotton farmers, weavers, workforce and the end users benefit from the same.

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