He believes in creating a timeless style that derives from the essence of people. Shreejith Jeevan is a textile graduate from the National Institute of Design, Ahmedabad and the Ecole Nationale Superieure Des Arts Decoratifs, Paris. His sole aim is to make this a memorable voyage- working with craftsmen to co-create unique products that he claims is functional fashion. He has worked with renowned designer Rajesh Pratap Singh.
He launched his label “Rouka”. Meaning ‘bodice’ in Malayalam and ‘corridor’ in Japanese, the brand stands for the modern eclectic woman. In the mind of ROUKA’s women, tradition does not just reside in old trunks, she lives it up to the times. Being well dressed, defines her. Rouka believes that dressing up has to be as much fun as wearing it.
Shreejith has been showcasing his collection at Lakme Fashion Week and at many other exhibitions. He has also won Best Fashion Film at Lakme Fashion Week 2014. His designs have been graced by actress like Athiya Shetty and celebrities like Tillotama Shome.
His designs are currently retailing from his design studio at Ravipuram Road, Valanjambalam in Kochi.
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