Her designs are modern and contemporary that exudes warmth. Graduated from the renowned Fashion Institute of Design & Merchandising in Los Angeles, Ritika began her tryst with fashion working with Cynthia Rowley in New York.
She started her eponymous label in 2010 to capture a modern femininity. The label is known for its clothes that are wearable and luxurious with a feminine and glamorous feel about them. Each creation has sensuality and a refinement, with exceptional fabrics.
Her first opportunity on a public platform was when she showcased at Design One and since then she has never looked back. Her designs are adorned by Anushka Sharma, Nargis Fakhri, Ira Dubey, Amrita Puri and Kajal Agarwal to name a few.
She is retailing from Aza, Samsaara, Atosa & Shrey in Mumbai, Aza & Samsaara in Delhi, Aza in Ludhiana and Origins in Hyderabad.
