Way back in 1978, two young creative history students Rajiv Arora and Rajesh Ajmera of Amrapali jewels took upon themselves the task of showcasing to the world the exclusivity and magnificence of Indian jewellery.
With a desire of reviving the ancient art of jewellery, they travelled extensively to the remotest interiors of India in search of unique and fine pieces of jewellery, which contribute to their vast expertise in the field. This led them to create exclusive piece of jewels by employing the craftsmen and goldsmith in the rural areas of Rajasthan who otherwise were deprived of utilizing their skills. They used elements of ethnic Indian jewellery in their very chic language of design, giving a new face to luxury jewellery in India and soon label ‘Amrapali’ turned out to be a covetable name in field of jewellery.
The name ‘Amrapali’ has been derived from the famous courtesan who lived in the times of Lord Buddha. Inspired by her beauty and art their creations are synonymous to the finest in Indian Culture. Exquisite and unique designs are the specialty of Amrapali. Precious and semi-precious stones add colour, richness and dazzle to gold and silver forms never experienced before. Each piece is specially handcrafted one of a kind and designed to be treasured and passed on as an heirloom. Filigree work, beaten metal and stones in intricate setting are other features of the Jewellery. The jewelery made by Amrapali has adorned the likes of Halle Berry, Angelina Jolie, Beyonce, Jennifer Lopez, Natasha Bedingfield to name a few.
Amrapali’s list of honoured customers includes Mr. Shimon Peres Ex-Prime Minister of Israel, Her Majesty Ashi Wongchuk Queen of Bhutan, Maharani Padmini Devi and Princess Diya of the Jaipur Royal Family. International known families like Hermes, Corum, Porche, Barbie-Muller are also on Amrapali’s list. The label had the honour of designing gifts presented to the former US president Mr. Bill Clinton on behalf of the Rajasthan Government. Amrapali is the name well known to the cognoscenti – from international celebrities like Naomi Campbell, Aly McGraw, Calvin Klein, Nelly Furtado.
Presently, the label has its stores in Jaipur, Delhi, Mumbai, Jodhpur, Bangalore and London. Besides, its jewellery is also sold through several other well-known stores across the world.
You can get Amrapali’s designs at:
