She started her label way back in 2004 with neckties called Prama. Pratima Pandey is a NIFT (New Delhi) post-graduate in Fashion design. Fashion to her comes naturally as a passion from the day she traveled to Paris in school (when she was 13yrs old) under the Indo-French cultural program. Since then it has been no looking back coz she could see herself canalizing her artistic energies to understand what it takes to be a designer. 

Participated at the Ethical Fashion Show in Paris, October 2008,(under Upasana Design Studio) the collection was designed to uplift the ancient craft done by the Varanasi weavers using the hand-woven fabrics in basic colours of black, white and gold where the silhouettes were western with an Indian sensibility. After having associated with the fashion field for such a long time now, she finally decided to launch herself in the main stream fashion world at Wills lifestyle India Fashion week 2009, New Delhi, India.

Pratima visions the future in a more aware, matured and demanding consumer who along with the designers will understand the beauty of design with a purpose. A big area is in the making where designers will do sustainable designs and for that India will be the guide. The ability to create something new and a strong aspiration to understand capture and enhance beauty is Pratima Pandey’s never ending quest that gives life to her intriguing designs.