1Hyderabad-based designer Jayanti Reddy is passionate about working with natural fabrics, such as weaves and ikats. The designer holds a business degree but her love for fashion landed her into the world of fashion designing.

She launched her eponymous label ‘Jayanti Reddy’ in 2011. The label infuses traditional clothing with a unique style and understated elegance. The result is a classical and intensely personal fashion statement. Naturally dyed and hand woven textiles are finely embellished with intricate hand embroidery in designs of timeless beauty. The brand’s casual wear, in sleek signature style, and opulent formal/festive collections are both characterized by the sense of craftsmanship, style and creativity that is quintessentially Jayanti Reddy.

The designer is will be showcasing her latest ‘Haldi Kumkum’ at Lakme Fashion Week winter festive 2015. The collection will include earthy hues, floral inspirations and tasteful patterns. The designer has also been part of many other fashion shows and events in Hyderabad.

Her designs are currently retailing from Elahe and Angasutra in Hyderabad, Aza and Fuel in Mumbai, Ogaan in Delhi, Elan in Ahmedabad, Amithyst in Chennai and Cinnamon in Bengaluru.