Anju Modi has become the epitome of classic fashion. She takes up designs that connect with the traditional Indian handicrafts of yesteryears, and converts them into ‘contemporary’ & modern look. Integral to the Anju Modi culture is the juxtaposition between contrasting elements: tradition, modernity and fluidity. Simplicity is the essence of it all. Fashion for her is all about evolving, refining and going back to the roots and emerging with a whole new look. In this day of cosmetic beauty, Anju’s theme remains rewinding the cycle of life (as a creative inspiration) and offering fashion that is retro and real.
Modi also pays an ode to the nature and the illustrious crafts of India by working with pure fibres, eco-friendly vegetable dyes, kalamkaris and block prints. Versatility and Comfort are Anju’s Forte. She likes to makes clothes that are soft and feminine, with clean lines and minimal embroidery. She was among the first to sell the Indian Ethnic image that consumers worldwide continue to flock to.
Anju Modi also has the distinction of being an ex-board member of FDCI. She was also one of the 6 designers that were selected for the HEYERS fashion festival in Paris held in 2006.
Her contribution to the Indian Textile Industry has Been Huge. Her name is associated with revival of weaves in far flung Indian village with reinterpretation of the ancient Bagru and Sanganeri prints and development of R&D centre. She has worked in an array of locations such as Rajasthan, Varanasi, Andhra Pradesh, Gujarat and Madhya Pradesh. Every place saw Anju giving an innovative twist to the traditional crafts. All these years of designing in these village sectors, has helped improve the economic situation of the craftsmen & weavers.
Anju also mentors am:pm, a label by her son and her daughter-in-law, Ankur Modi and Priyanka Modi.
You can get Anju at:
"The Crescent" at the Qutub
S-2 , IInd Floor, Lado Sarai
New Delhi – 110 016
Web: www.anjumodi.com
