Triumph the hottest lingerie brand unveiled its Spring Summer ’10 collection at the ongoing India Fashion Forum meet in Mumbai. The stunning lingerie show also featured brand history and lingerie styles in different periods of time line. 

 

The latest collection revealed the modern Triumph hallmarks of flattering designs of superior fit and quality at the sleek well choreographed show. The triumph product ranges from high fashion leisurewear, Miss Triumph for younger women, new limited edition embellished with Crystallized Swarovski elements, body shapers, trousseau collection to Swimwear. Triumph has a worldwide presence in 150 countries and its products appeal to a wide swath of women audiences globally with its international designs. 

 

Speaking on the occasion Thorsten Allenstein, Managing Director, Triumph International, said, “Triumph International is the leading brand in the innerwear segment and it is our constant enterprise to cater to the discerning Indian women with innovative international designs. Through research, we have well understood the aspirations, purchase triggers and buying patterns across India thereby meeting and even exceeding consumer’s needs and desires. 

 

In its endeavor to expand its base in India, triumph marketing strategy is on expanding its retail footprint. Apart from standalone stores already set up in four metros, triumph is looking at reaching to its customers through more stores in tier I and tier II cities. And it already has presence through 700 points of purchase in multi brand stores across 65 cities in the country.