NIRAV MODI launched a sparkling new ad campaign today starring its global Brand Ambassador, Priyanka Chopra and featuring Bollywood heartthrob Sidharth Malhotra.

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The ‘Say Yes, forever’ campaign celebrates the solitaire diamond engagement ring, defining its significance in context to love and commitment.

The ad film captures the emotions of a ‘proposal’ as experienced by both sides and captures the joy of saying ‘yes’ to love. It highlights the solitaire diamond ring as a timeless ode to the everlasting bond between a couple; a representation of what starts with a ‘yes’ today, and lasts forever, the promise of a lifetime of commitment.

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