NIRAV MODI launched a sparkling new ad campaign today starring its global Brand Ambassador, Priyanka Chopra and featuring Bollywood heartthrob Sidharth Malhotra.


The ‘Say Yes, forever’ campaign celebrates the solitaire diamond engagement ring, defining its significance in context to love and commitment.

The ad film captures the emotions of a ‘proposal’ as experienced by both sides and captures the joy of saying ‘yes’ to love. It highlights the solitaire diamond ring as a timeless ode to the everlasting bond between a couple; a representation of what starts with a ‘yes’ today, and lasts forever, the promise of a lifetime of commitment.