Authentic, visionary yet down to earth, F IS FOR… is the new voice of millennials. Born from inside of FENDI – F IS FOR…is built upon the bricks of Palazzo dellaCiviltàItaliana to inspire and create like never before.
Known also as Swag Bro, this super-freak is an NBA basketball player, Jordan first started crushing basketball courts back in college and then he scored the big leagues. He’snow living it up in a fearless game, dribbling all the way up to the FENDI rooftop at Palazzo Della Civiltà Italiana in Rome. A match against statues, heights, fears. He plays from bottom to top of the building ‘til the sky!
“I feel like I only can stop myself for what I want to do. People say you can’t do it and then, at the end of the day, you just do it, prove them wrong.Hi, I’m Jordan Clarkson, and I’m fearless. It’s important to be fearless on and off the court. When you look good, play good, it gives you that sense of confidence. In basketball, it’s all about confidence. Show them who you are, before you get in the arena and express yourself. That’s what it all comes down to,” says Jordan Clarkson.
Stories, images, sounds of a youth craving for more, where fashion meets the new arts, culture, music and beyond #fisforfendi.
