H&M Conscious Exclusive is the brand’s recurring fashion collection and one of the pillars of H&M’s sustainability efforts.
The H&M Conscious Exclusive consists individual pieces – each presenting a sense of occasion and showing a different way that sustainable materials can create the best style.
The new collection pushes forward in both sustainability and style: for 2017, which includes the pioneering sustainable material BIONIC® – a recycled polyester made from plastic shoreline waste. The fluid fabric used for an intricate pleated gown shows how it’s natural for the best styles to be conscious of the environment. In addition to a full collection for women, the collection will for the first time include kids’ pieces also and will be available across all brand stores.
