Tommy Hilfiger, introduces its Fall/Winter 2016 Hilfiger Denim with 24/7 Hailey Baldwin & Lucky Blue Smith, which follows the two models and influencers on a 24-hour adventure through Los Angeles, California. From cruising down Sunset Boulevard to a pit-stop at the iconic Pink’s Hot Dogs, the campaign’s concept opens the door to a unique perspective on the brand, the influencers and the city of L.A..
Hailey and Lucky are continuing friends of the Hilfiger Denim brand, having appeared together in the Spring 2016 Tommy Jeans campaign, which celebrates the brand’s iconic logo heritage. Additionally, Hailey appeared in the Spring 2016 Hilfiger Denim campaign and walked in the Spring 2016 and Fall 2016 Hilfiger Collection runway shows at New York Fashion Week.
The Fall/Winter 2016 Hilfiger Denim collection sets sail on a transatlantic journey to New York City. Heritage favorites are reimagined through a fresh lens that is relaxed but sophisticated, with a signature rock-and-roll twist. From rugged workwear references to eclectic nautical and military influences to unexpected combinations in eclectic prints and fabrics, old world culture meets new world confidence; it’s not about an age, but all about an attitude.
