On both the International Day of the Girl and the 2017 Kering Talk at the London College of Fashion, Gucci President and CEO Marco Bizzarri unveiled details of the company’s new ten-year “Culture of Purpose” sustainability plan with two significant commitments.

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The first, that Gucci will join the Fur Free Alliance eliminating animal fur from its Spring Summer 2018 collection onwards; and, the second,that Gucci is contributing Euro 1 million as a founding partner of UNICEF’s Girls’ Empowerment Initiative.

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Following Kering’s sustainability framework, the plan is focused on three pillars:Environment – Gucci is committed to reducing its environmental impacts and is settingambitious targets to create a new standard in luxury retail, e.g. guaranteeing the trace ability of 95% of our raw materials.

Commenting on the plan, Marco Bizzarri said, “Our new ten-year “Culture of Purpose” sustainability plan has three principal focuses: The Environment, Humanity and New Models, which demonstrate our absolute commitment to making sustainability an intrinsic part of our business.”