Gucci Places, is an initiative designed to invite people to explore locations around the world that have inspired the House.

Gucci will choose a whole variety of locations that reflect the taste and values peculiar to the House and designate them Gucci Places. Whether private or public, hidden or evident, Alessandro Michele’s contemporary aesthetic can be at the tip of one’s fingers simply through the App.

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The idea is to encourage people to discover interesting and unexpected stories and particulars about these places, and so become part of a community, sharing in the House’s enthusiasm for this eclectic collection of locations.

The very first Gucci Place to be unveiled will be Chats worth in Derbyshire, England, which is where Gucci is currently supporting an extensive exhibition of clothing and memorabilia entitled House Style, curated by Hamish Bowles, American Vogue’s International Editor-at- Large.

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An exclusive selection of products based on those in Gucci’s Courrier collection has been created as part of the Gucci Places Chats worth collaboration. Each Gucci Place will have its own dedicated badge, inspired by the Place in question. These badges will reflect Gucci’s eclectic aesthetic and will incorporate motifs that suggest the specific location – a coat of arms, perhaps, or a design detail from a building.