Gucci launches its Gift Giving campaign for the upcoming holiday season. Spanning from handbags to jewellery, from shoes to T-shirts, and from porcelain to childrens wear.

01

At the centre of the Gift Giving campaign is a book that showcases a whole series of digitally-created artworks by Spanish artist Ignasi Monreal. With a narrative referencing the story of the fall of Icarus,the catalogue features works that incorporate the products that Gucci has designated as its Gift Giving selection: belt-bags encircle a classical statue, small leather goods form part of contemporary takes on Renaissance-style still lives, a king snake wraps around the legs of a girl wearing boots, two kittens in sunglasses pop out of a Gucci mug covered in the green Herbarium print, while handbags with chain shoulder straps hang from a road sign.

01

‘Icarus fascinates me because of his story, which could be read a bit like a mantra, I guess,’ says Monreal. ‘If you fly too close to the sun, you are going to get burned. If you fly too low, you are going to drown in the sea. It feels quite bluntly obvious, but I find it quite timeless, and reassuring. You must find the middle point to land on the other side. It’s not a cosmic science, just a tricky human condition.

01

The Spanish artist first collaborated with the House on the #guccigram project in 2015, and his work was also featured in the Cruise runway show for 2018, printed on T-shirts. A special collection of T-shirts and sweatshirts that display Monreal’s distinctive imagery has been developed for Cruise 2018.

01

In September, Monreal was also invited to decorate the Gucci Artwalls in Milan and New York for the launch of the new Gucci Bloom fragrance. He will reprise his role as street artist by illustrating both walls again for the holiday season to promote the Gift Giving campaign.

01
01