Gucci announces its Autumn/Winter 2017 Men’s Tailoring Campaign, featuring Daniel ‘Dapper Dan’ Day, the Harlem couturier renowned for the made-to- order custom designs he created for celebrity clients in the 80s and early 90s, before his eponymous boutique was closed.
The striking series of portraits reflect Dapper Dan’s debonair personality and celebrate his cultural legacy, capturing him in his Harlem neighborhood among familiar surroundings.
The portfolio of images, shot by photographer Glen Luchford, sees Dapper Dan on the streets of Harlem, where children play on the sidewalks, dodging spouting fire hydrants and enjoying skipping games. A symbolic image features the famous Apollo Theatre, a Harlem landmark. This historic music hall, which became the Apollo in 1934, has hosted performances by Duke Ellington, Aretha Franklin, The Supremes, Prince, Michael Jackson, James Brown and many more.
Location: Harlem, New York City (featuring The Apollo Theater)
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Glen Luchford
Talent: Dapper Dan