Gucci introduced its new art initiative to celebrate the launch of Gucci Bloom, the first fragrance for the House under its new creative direction.
To mark its debut, Gucci has unveiled a new Art Wall project in New York and Milan, by displaying 760-square meter wall on Lafayette Street in New York City’s SoHo neighbourhood and the 176 -square meter wall in Milan’s Largo la Foppa, in the district of Corso Garibaldi, which have become regular canvasses for the House’s collaborations with artists.
A special partnership between Gucci and the artist Ignasi Monreal sees the Spaniard create two unique artwork installations depicting his interpretation of the Gucci Bloom urban garden concept. The designs feature a giant rendition of the pink Gucci Bloom fragrance bottle and its box-packaging adorned with the Herbarium pattern, as well as key ingredients of the fragrance.
Image Credits:
Milan: Courtesy of Delfino Sisto Legnani
New York: Courtesy of Colossal Media
