At French Connection, collections go directly from a designer’s sketch, to store. Based on this process, photographer Rankin and team came up with a concept with a cheeky twist for our Autumn/Winter 2013 campaign: ‘From Sketch to Store’.
The approach to the campaign was in three stages. Firstly, Rankin photographed models in their natural (naked) form. Next, the images were printed and the clothing designs sketched and overlaid to finally complete the process to reveal the models wearing the actual garments from the French Connection AW13 collection.
The two-day photo shoot, saw our two female and one male model, having fun in Rankin’s London studio bringing a sense of relaxed ease and naturalness to the shoot. Our talented illustrator – Jo Bird, got her inks out on set to begin work straight away, on large scale prints.
