Offlate, FENDI’s Made-to-Order service goes digital with Farfetch, launching Customize It – taking creative customisation to the next level. For the first time ever for the Maison, starting from November 29th, 2017, clients worldwide will have the chance to personalise their very own Kan I F bag and Strap You on FENDI’s e-commerce fendi.com and farfetch.com, the online luxury retailer chosen as single partner for this exclusive project.
Combining the Maison’s excellent materials, extraordinary creativity and Farfetch’s platform, with the customer’s utmost desire for exclusivity, the FENDI Customize It service allows clients to mix-and-match their totally unique design of the Kan I F bag and Strap You; with a wide range of modern colour options, logo styles and hardware variants. Once all combinations are chosen, the leather goods artisans in the Maison’s atelier in Florence will meticulously assemble every part and handcraft each detail with their unparalleled savoir-faire, bringing the customer’s creation to life in up to 12 weeks.
With 120 possible combinations, the Kan I F bag includes five leather colour options, ranging from timeless black and blue, to strawberry and baby pink, as well as a sophisticated beige latte. Six colour variants decorate the new F is FENDI round logo, which also adorns the distinctive small metal rings on the handle, available in gold or palladium. For a final twist, a double-sided wrappy in silk twill embellishes the handle, adding a touch of colour to the unique personalised bag. Choose between blue with red, pink and white details or pink with yellow, white and blue details, both featuring a geometric pattern inspired by the F is FENDI logo.