Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs.The experience encouraged them to join forces to further apparel trade and development in Africa under the name Diesel+EDUN.
As one might expect from a Diesel project, denim lies at the heart of the collection in the form of jackets and jeans.Adding the touch of EDUN’s DNA, the result is iconic styles based on a reinterpretation of a 1970s four-pocket jean recalling African influences. Choose between raw, untreated, and authentic blue denim, or white denim to reflect the sun’s glare.
As one might expect from a Diesel project, denim lies at the heart of the collection in the form of jackets and jeans.Adding the touch of EDUN’s DNA, the result is iconic styles based on a reinterpretation of a 1970s four-pocket jean recalling African influences. Choose between raw, untreated, and authentic blue denim, or white denim to reflect the sun’s glare.
The men’s collection features four denim models, both based on Diesel’s existing “Krooley” design. The first is a traditional 5-pocket while the second is a 4-pocket jean with large patch pockets. This has a drawstring waist and carrot fit legs with snap-fastening ankle cuffs. It’s also available as a sweat pant style.
The women’s collection features three denim styles. The first is a 5-pocket jean based on Diesel’s “Grupee” design. Here it’s re-interpreted with a higher waist and longer ankle length. As in the men’s range, it is also available as a jogging pant with denim fabric. Sexy roll-able shorts in blue and white denim with 4 patch pockets continue the denim range, which is completed by a short and streamlined motorcycle jacket.
The women’s collection features three denim styles. The first is a 5-pocket jean based on Diesel’s “Grupee” design. Here it’s re-interpreted with a higher waist and longer ankle length. As in the men’s range, it is also available as a jogging pant with denim fabric. Sexy roll-able shorts in blue and white denim with 4 patch pockets continue the denim range, which is completed by a short and streamlined motorcycle jacket.
