Continuing to change how people perceive and experience fitness, Reebok announced the launch of its new campaign – “Live with Fire”. Featuring the most iconic fitness trio – M.S.Dhoni, Nargis Fakhri and John Abraham, encourages people to stay ‘fit for life’through a series of cult activities.
The “Live with Fire” campaign highlights Reebok’s core pillars of Training, Running and Studio. Shot at Kuala Lumpur, Malaysia, the TVC captures the passion of M.S.Dhoni, Nargis Fakhri and John Abraham against the backdrop of a pulsating city life.
The all-new TV commercial will be released across India on April 26th, 2014 and features M.S. Dhoni takes the technologically advanced Reebok ZQuick running shoes for a spin amidst traffic on a busy road in the city and also undertakes the challenging and adventurous Spartan race while shooting for the campaign. John Abraham adds a wow factor to regular ab crunches by doing them while hanging from the edge of a building and Nargis Fakhri amazes viewers with her sassy and spunky Zumba moves atop a towering building.
