Today Nike unveils Breaking2, an innovation moonshot designed to unlock human potential.
Like all daring dreams, Breaking2 has an audacious goal: Enable a sub two-hour marathon time.
Many consider this feat impossible. It requires reducing the current men’s world record time of 2:02:57 by three percent. However, that challenge is exactly what drives Nike; the impossible is an opportunity to envision the future of sport.
To help achieve a sub two-hour marathon, Nike is working with a diverse team of leaders across several fields of science and sport with a holistic approach to athletes, product, training, nutrition and environment.
Nike spent significant time identifying three elite athletes Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea are all lined up to attempt the impossible and run a sub two-hour marathon. These runners are not afraid of the unknown — they attack it.
To go faster than ever, each second is optimized by careful consideration of course and conditions.
