The Shiseido Group’s prestigious brand Clé de Peau Beauté hosted a global press event at Hotel Bel-Air in Los Angeles to announce their new Global Brand Face, Academy-Award nominated actress Felicity Jones, and relaunch new multi-channel global campaign.
Felicity Jones embodies the brand’s DNA: intelligent, uncompromising and exquisite. Her passion and uncompromising dedication to her craft is what makes her an aspirational personality; a woman who has made an impact on the world and those around her.
Clé de Peau Beauté transformed the Hotel Bel-Air into an expression of radiance and light to celebrate the announcement of Jones as the new face and Spring/Summer 2018 campaign across digital, social and traditional media. The brand’s luxury positioning was expressed in glimmer and radiant crystal and light in the signature palette of navy, beige and cream.
At every turn, guests, including Alana Hadid, Larsen Thompson, Marianna Hewitt and Dylana and Natalie Lim Suarez, discovered snap-able and shareable moments including a visually inspiring floral installation within the entry area on the Terrace, and a Ballroom photo experience that invited guests to step into the heart of Clé de Peau Beauté and “Unlock the Power of Your Radiance” – the brand’s new tagline.
