This time around CHANEL chose Jacob Sutton for his modern, elegant style and technical artistry for its new advertising campaign for ALLURE HOMME SPORT.

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The new campaign brings three new faces: Hugo Parisi, a professional diver from Brazil; Adam Crigler, an equally professional American skateboarder; and Luke Grimes, a young American actor featuring in three separate films each illustrates a sport where man encounters nature with boldness and prowess: diving, downhill skateboarding and horseback riding.

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Timeless and profoundly modern fragrance, the signature of ALLURE HOMME SPORT Cologne is an olfactory construction in four distinct yet complementary facets that resonate with one another.

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In addition to 150 ml size, the campaign introduces 50 ml bottle and a 100 ml bottle, echoing this woody facet, the roundness and softness of white musks.

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