Since, April 25th, CHANEL takes up summer residence at the private mansion La Mistralée in Saint-Tropez and sets up its ephemeral boutique to be open till October this year. A showcase for its Ready-to-Wear, accessories, watches and fine jewellery collections, it is also dedicated to fragrances, skincare and beauty.
This season, the décor tends towards clean lines and monochrome. From the vestibule to the verrière, each room is painted in a single shade: navy blue, burgundy, pink nude and gold. Only just a few walls are heightened with sections of floral wallpaper. The glass and chrome furniture in colours to match each room is modern and minimal.
Like a spider’s web guiding the visitor, the parquet floor is painted throughout in burgundy red in reference to the iconic CHANEL handbag interiors. The path ends at the verrière, a glass-roofed room bathed in light and with a rotunda ceiling that displays a huge camellia, 2.5 metres in diameter with white and golden petals.
The vestibule in navy blue presents silhouettes from the Spring-Summer 2015 Ready-to-Wear collection. The salon in shades of powder pink displays the accessories and shoes. Finally, right in the heart of the verrière, one discovers a selection of watches from the Première, J12 and Mademoiselle Privé collections arranged on a central display along with other Ready-to-Wear pieces.
The nearby pool house is dedicated to beauty, fragrances and to beachwear. The niches gather together the emblematic CHANEL perfumes, beauty, accessories – all sorts of makeup brushes – nail polishes, eye shadows and blushers, and other palettes composing a colorama bursting with sunshine.
