The Body Shop unveiled its new Bio-Bridges programme Enrich Not Exploit™ Commitment, which aims to regenerate 75 million square metres of forest and protect it from exploitation, poaching and unsustainable harvesting. Bio-Bridges regenerate and reconnect corridors between healthy rainforest, linking isolated and endangered animals and plant species, allowing them to again breed and thrive.
The first project is in Khe Nuoc Trong forest of North Central Vietnam, home of rare species such as the Red Shanked Douc, Saola (known as the Asian Unicorn and one of the rarest animals on earth), Bengal Slow Loris and Burmese Python. These species are threatened by hunting for food and medicine and illegally logged with nearby habitats still suffering from the effects of Agent Orange used during the Vietnam war. While the second project will begin in late 2016 in the Garo Hills of India in partnership with World Land Trust and their partner Wildlife Trust of India.
Through an in-store and on-line campaign, ‘Help Reggie Find Love’, features Reggie, a Red-Shanked Douc from Vietnam, one of the species being given a chance to live safely and repopulate, customers will directly support the project. Every customer transaction will restore and protect one square metre of habitat in the forest. This playful campaign to find Reggie love will help bring this serious issue to life in an engaging and entertaining way.
