Lately, Michael Kors hits the streets of New York for the Michael Kors Access Sofie smartwatch, powered by Android WearTM and including the innovative Google Assistant. The campaign stars a new face for the brand, Romanian model Andreea Diaconu.
The Michael Kors Access campaign celebrates the constantly connected woman who lives a fast-paced, glamorous life, with the sleek and feminine Sofie smartwatch at the center.
A first for the Michael Kors access line—follows Andreea moving seamlessly through moments of her busy life in New York, with the help of the Google Assistant and her Sofie smartwatch. The commercial epitomizes the marriage of fashion and tech as Andreea asks her Google Assistant, via her customized smartwatch, for directions and information via voice-activation while receiving important notifications at a glance.
