Offlate, Fendi brought the playful personality of its Bag Bug charms to life with a new series of interactive stories on Instagram and Snapchat, with a lively digital series of FENDI Bag Bug charms and their complementary FENDI bags.
The Roman House celebrates this collection of spirited fur charms, which perfectly embodies FENDI’s fun spirit and focus on detail and craftsmanship, with this new interactive digital art form that allows the user to be the one to animate the FENDI Bag Bug matched to latest FENDI bags collection.
FENDI’s interactive stories utilize the innovative organic ‘tap’ feature. Users can have fun ‘tapping’ the screen to advance the Bag Bug to the next scene. It can be played repeatedly for 24hours until the next story pops up, proposing a new interactive Bag Bug and its matching bag.
