Tangerine, the home makeover solutions, designed a unique initiative where Bollywood celebrities came together to support #poseforacause campaign. Aimed at supporting the shelter homes for women and elderly, the campaign bought together celebrities supporting the cause where, for every celebrity picture, Tangerine donated ten bedsheets to NGOs like Help Age India and Urja Foundation.
Renowned Bollywood celebrities such as veteran actress Asha Parekh, Randhir Kapoor, Ajay Devgan, Kajol, Shahid Kapoor, Sushant Singh Rajput, Manoj Bajpai, Jackie Shroff, Esha Gupta, Harshvardhan Kapoor, SaiyamiKher, DishaPattani, Elli Avram, MandiraBedi, Manish Paul, Divya Dutta, Maria Goretti, AchlaSachdev, SaumyaTandon, AlkaYagnik, AparshaktiKhurana, Narendra Kumar, Gauri Shinde, Hansal Mehta, Kiara Advani, Mini Mathur, NishkaLulla, Pooja Hedge, Prasoon Joshi, Ramesh Sippy, Siddharth Shukla, Shaan, ShibaniKashyap, SoorajPancholi, Tanisha Mukherjee, TapseePannu came together and supported the cause.