The famed British Fashion Council announced its legendary association with the online consumer to consumer corporation, eBay, for its new initiative titled ‘BFC Contemporary’. The enterprise comes following the never ending demand for contemporary fashion and the expansion of similar fashion brands like Maje, Whistles, Sandro and The Kooples to name few.

Likewise, under the phenomenon, the British Fashion Council would recruit some designers with generative abilities in the contemporary arena to receive mentorship, focusing on brand concepts, production, budgets, scalability, online and offline growth and consumer experience. With Alexis Barrell, Georgia Hardinge, Paper London, Prism and Zoe Jordan chosen as this year’s designers, they would additionally be liable to create a limited edition product, which would be sold exclusively on the BFC Contemporary shop on eBay.co.uk.

This talented Mumbai based designer is qualified fashion designing and merchandising graduate from the prestigious National Institute of Fashion Technology, Mumbai. Having enthralled the fashion industry for almost twenty years till present, the designer has come a long way and ensures her clients to give the best of her creativity and hard work.

Speaking of her design ideology and way of styling, she believes in innovation and experimentation with every single fabric that she employs for her creations. Blending antique with the contemporary, vintage with the traditional and modern with the ancient, the designer comes up with a unique novel exuberance attached to the garments.

Meanwhile, her early years of experiences include working for some of the most upmarket fashion outlets in the country like Aza, Ensemble and Azure. Thereafter, she decided to go solo and opened her own outlet titled, Suchana Puria: Pret & Couture.

Currently, she successfully retails her collection through her designer studio in Mumbai and also retails internationally in Dubai.

Shilpa Shetty Kundra was seen sporting a sexy look by Monisha Jaising, at the recent Beauty Awards. She looked ravishing in a structured ebony gown with cut out detailing constructed in heavy bonded fabric. Monisha Jaising has given a unique term to the gown called the, ‘Putin Gown’.

Sexy animal printed single swim suits, layered metallic two piece bikini dresses, creative velvet clipped swim suits, velvet bow tie style swim suits and cool over-sized tees, together summed up A.Z Araujo’s swimwear 2015 collection. Also, the designer showcased swimwear for men, which included some funky animal print boxers, basic nude capris, comfortable pants and ethnic printed shirts.

Adding a sense of diversity to the swim fashion week, Indian designer Pooja Kharbanda showcased extremely unique swimwear collection with creative designs and prints. Metallic finished cross neck shimmery golden swimsuit, oversized webbed neck gown, intricate printed ponchu and a delicate white dress with colourful 3D embroidery, were all the highlights of her collection. Besides, effective stone work, trendy neck pieces and ethnic bags were used by the designer to add the required glamour on the runway.

Jacqueline Popovic presented some beautiful neon colours on the runway, with creations embellished with 3D floral embroideries, youthful head caps, delicate thread work and detailed patch work. The colour scheme was very genteel, replete of mostly aquatic colours like bottle green, sky blue, dark blue, bright yellow, neon orange, and algae green. The creations were captivating, with some innovatively styled bikinis and one piece swimsuits.

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Her swimwear 2015 creations were more of evening beach wear than basic swim wear. Comprised of animal prints, terrestrial prints and floral prints as a part of embellishments, the designer introduced the leather fabric for the swimwear genre, which had not been seen in the entire fashion week till now. Also, the collection included a metallic finished grey nylon full sleeved dress, accessorised with the iconic golden sleek high waist belt, which received huge applaud from the audience.