The campaign serves to convene, unite and strengthen voices speaking out of girls and women around the world and will focus on three key pillars – education, health and justice. Moreover, it also aims to encourage people throughout the world to support girls’ and women’s projects in a personalized individual way.
About the campaign Gucci Creative Director and Chime for Change co-founder Frida Gianni said, “This is the emergency and the opportunity of today. We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through Chime we can help the voices calling for change to become so loud that they cannot be ignored.”