From July 25 to July 28, 2012 at DLF Emporio, New Delhi and August 6 to August 7, 2012 at Mehboob Studio, Mumbai
Monthly Archives: July 2012
A Fashion Soiree at Fuel
A mix of couture, jewellery and accessories, the evening witnessed Rishika Agarwalla, daughter of Malini Agarwalla launching her very first pret label PIMENTO by Malaga, along with Aminder Madaan who also launched her label and jewellery designer Amisha Khanna who previewed her latest collection.
Rishika’s vibrant and eclectic collection was meant for young fashion enthusiasts whereas Aminder Madaan’s collection was based and designed for Rakshabandhan featuring bright festive colors with various options of tunics with belts and flowing asymmetrical Kaftans with cutwork.
The event was graced by who’s who of the tinsel town including hosts – Sushil & Falguni Jhaveri and guests – Mandira Bedi, Shaheen Abbas, Siddharth Kannan, Pria Kataria Puri, Perizaad Zorabian, Vidya Malvade, Munisha Khatwani, Mansi Verma, Shefali Zariwala, Shriya Kishore, Kiran Bawa, Rushali Arora, Vikram Raizada, Namrata Sharma, Mayank Anand, Shraddha Nigam and ,many more.
fashionfad’s fashion feed on Drashta Sarvaiya Sannam Chopra Aniket Satam Ritika Bharwani Collection Previews Guess Blogger Search Campaign Fashion at Fuel Rami Al Ali Couture A/W ’13 Video and more
Guess Blogger Search Campaign
The campaign enables two bloggers from each participating country to be the official voice of Guess Blog Access. With a sense of fashion being the only tool; one can apply through the Facebook fan page of Guess watches.
The campaign is there as an application on the Guess Watches Facebook page allowing users from around the world to create personal profiles including a custom-built style board to express their personal fashion point-of-view. The users are then supposed to share their profiles through their social networks in an effort to receive style points from all their friends and followers.
At the end of the 90-day entry period, the top ten candidates in each country with the most style points will move on to the next round and be asked to submit a blogging assignment. The submissions will be reviewed by a panel of judges and two ‘One to Watch’ finalists will be chosen to represent each participating country.
The most popular contestant from each country will be crowned the official Guess blogger and receive the watch products all the way through the year.
Sannam Chopra for LFW WF12
Bringing to the fore the spirit of Medieval Age, the designer imagines a scene back in that age when a person’s valour was showcased through sport and people would gather around in aspiration to see these men jousting with each other in the courts of kings and queens. In this crowd, stands a damsel in her finery, observing these brawny men do battle who turns out to be the inspiration for this collection.
The collection has been accentuated with the use of Swarovski crystals, metal rivets and chains. While leather protectors add the desired edge to the jewellery. Modern geometry rules the collection, which ranges from necklaces, earrings, cuffs, hair accessories and bags respectively.
The highlight of the collection is its bold-aged softly-rugged look with a dash of colour making each piece dramatic.
Drashta Sarvaiya SS’13 Collection
Klimt’s famous nude and semi-nude forms are reinterpreted through well draped dresses in nudes and white in the collection using georgette and crepe mainly. To capture the richness of Gustav Klimt’s paintings along with his love for nature, specifically flowers, the designer has used floral motif light-weight brocade in her designs. The color palette is comprised of colors like white, nude, yellow, mauve and purples, peaches and blues.
About her collection Drashta says, “I’ve worked on peplum and have created different versions of it for various silhouettes. The key silhouettes consist of dresses, trousers, tunics, shirts and skirts. Klimt’s use of gold leaf and the opulence were iconic during his golden phase. Therefore, embellishment on the designs is done with crystals in difference hues with gold & flowers. Raffia embellishment has taken centre stage to recreate thick stroke like texture on various surfaces. ”
Aniket Satam for LFW WF12
The designer has worked on ensembles like scribbled pieces of paper with stained ink and blotches for the collection featuring layered silhouettes and tactile textures. Color schemes including milk, ivory, cobalt and ink viscose are blended with fabrics like georgette, cotton jersey, raw silk and velvet which are textured further with flashes of gold foil on bed of abstract embroidery strokes.
Ritika Bharwani for LFW WF12
The collection pays homage to modern contemporary architecture which has been interpreted in the designs through geometric and circular embroidery motifs juxtaposed on dramatic yet structured silhouettes. Inspiration to this contemporary collection comes from the timeless European architectural design motifs which are characterized by symmetry and proportion.
The collection using fabrics like georgettes, jersey with shimmer foil and flowing nets comes to life in the colors like molten gold, fiery vermillion, electric blue and midnight black.
Interpreting the art of embellishment in her own unique way, the designer has experimented with raised embroidery techniques using mother-of-pearl and gold metal materials. The range comprised of cocktail dresses, dramatic gowns and stylish jumpsuits, as well as separates leans heavily on dramatic drapes and fluid structuring.
Coffee World
fashionfad’s fashion feed on Deepika Govind Komal Sood Anushka Khanna Khem & Karishma Shahani Collection Previews Coffee World Review Mercedes Benz Swim 2013 Videos and more
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