June 25, 2012
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The Lipstick Effect

In the current gloomy state of affairs where every other national…
YSL Drops the Y

Hedi who replaced Stefano Pilati recently has come with a…
Hermes’s Quest for Perfection

In the status quo, it seems setting some ten thousand dollars…
Unisexual Haute Couture

With his upcoming show during Paris Haute Couture Week…
Ferragamo Marilyn Exhibit

A retrospective dedicated to the blonde temptress of yesteryears…

 

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Mulberry A/W 2012 Ad CampaignIts Mulberry’s Creative Director Emma Hill’s whim for dark fairy tales and fantasy travels which inspire this latest Autumn Winter 2012 campaign of the brand.

The cavernous campaign shot by photographer Tim Walker features model Lindsey Wixon in her full glory, carrying the popular Del Rey and new embellished Alexa bags. The model wearing that ‘damsel in distress’ look shares the screen with a furry beast in the Blackheath Forest in Surrey, England for this latest campaign showcasing chic Mulberry Autumn Winter 2012 styles.

Mulberry A/W 2012 Ad Campaign

Mulberry A/W 2012 Ad Campaign

Gucci Goes ExperientialGucci Immersive Retail Experience is all set to provide its customers the unique experience through the use of technology and interactivity by launching second phase of the program during forthcoming Men’s Fashion Week in Milan.

The latest innovative multi-channel approach enabling Gucci’s brick-and-mortar and the virtual stores offer similar contemporary shopping experience will take the form of a variety of engaging experiences. Five columns of super high resolution displayswill show images of the fashion show – three for the women’s show and two for the men’s show – located in the respective areas of the store.

Also, the technology will let the customers and staff to interact with the images using simple gestures to fast-forward and rewind or freeze the images of the show to take in a look or detail of interest to the customer.During phase two, stores will also provide access to iPads running an application known as the Virtual Catalogue, allowing easy interaction with the video columns and 360-degree viewing of models to appreciate every detail of the products shown on the catwalk.

Gucci Goes Experiential

Frida Giannini, Gucci’s Creative Director, commented on the project: “I see this type of experiential technology as the future of fashion retail as it will allow our collections to be appreciated in detail and create further interest and excitement among our customers.”

In the status quo, it seems setting some ten thousand dollars bags on fire has emerged out to be the latest artistic indulgence. After Francesca Eastwood (who happens to be the daughter of Clint Eastwood) treated her red Hermes Birkin bag with a chain saw, it’s revealed that the brand itself loves to fan the fire.

Hermes’s Quest for Perfection

The burning Birkin saga adds a new chapter to its tome after Emma Hill of Mulberry quipped in an interview with The Telegraph that Hermes disposes of any imperfect bags by burning them. She revealed that no one can touch Hermes bags in quality. A friend of her working at the French high fashion house said that if there was even the most minor imperfection on a bag they would take it out the back and burn it – no compromise.

Ferragamo Marilyn ExhibitThe Italian luxury label, Salvatore Ferragamo, known for its star power banks upon the ongoing Marilyn Monroe fad by holding an exhibition titled, ‘Marilyn’, at Museo Salvatore Ferragamo in Florence.

A retrospective dedicated to the blonde temptress of yesteryears, the exhibition features costumes form her iconic films (including that famous New York Subway white dress from The Seven Year Itch), dozens of her shoes, photographs, film clips and documents like a hand written order for Shoes placed by Monroe at Ferragamo).

The exhibition on the 50th death anniversary of the mega star also includes few scandalous pieces like her famous sheer dress from ‘Some Like it Hot’ and one of her nudes compared to a classical renaissance sculpture.

Ferragamo Marilyn Exhibit

YSL Drops the YYves Saint Laurent, or famously known by its initials YSL turns out to the latest victim of name change game being ushered by its new Creative Director HediSlimane.

Hedi who replaced Stefano Pilati recently has come with a rebranding scheme to change the iconic, or ingrained in our heads, YSL, which comes with an instant deluge of images of Le Smoking suit and Safari jackets, to ‘Saint Laurent Paris’, or SLP. The name will go into force by the time Hedi’s Spring Summer 2013 collection for the label will hit the stores.

However, the facebook page of the brand reads, “YSL returns to its original essence in naming its ready-to-wear line ‘Saint Laurent Paris’. This retro branding thus revives the spirit and the intentions that reigned over the creation of ‘Saint Laurent Rive Gauche’ in 1966.”

Unisexual Haute CoutureThe Haute Couture has never been so inclusive, as it’s going to be this year in Paris, as the glittering sexual layers will take the backseat to let the Paris-based Rad Houranipresent his first ever unisex haute couture collection.

With his upcoming show during Paris Haute Couture Week this July 2012, Rad Hourani will be the first designer to come up with a unisex haute couture show in history. The designer who launched his namesake label in 2007 will belt out his genderless and timeless unisex reversible and transformable pieces that are handcrafted and treated three-dimensionally.

Unisexual Haute Couture

Unisexual Haute Couture

The Indian Jewellery brand, Tanishq unveiled its expertly crafted Ganga collection of late.

Inspired by purity, divinity, and the journey of river Ganga, the new range of gold jewellery is designed in 18K gold and studded with diamond and polki. The range features earrings, pendants, bangles and necklaces. 

Each piece of the collection is highlighted by white gold, diamonds and precious uncut stones and reflects a mood of the river Ganga in both design and colour as she makes her way down from her origin in Gangotri. . The four moods are Calm, Flow, Furyand Confluence.

Speaking about the design aesthetics of the Ganga collection, Revathi Kant of Tanishqsaid, “The River Ganga is of special significance to every Indian. Drawing inspiration from an icon such as this was a challenge – we worked with new-age techniques and our efforts in maintaining uniqueness has paid off. Each piece highlights the emotions of Ganga. This collection will set new benchmarks in Indian jewellery design space.”
 
Matrix Mega ShowMatrix, the fastest growing professional salon brand in India, presents the latest trends in hair color, cuts and styling with a mega show for hairdressers in Ahmedabad.

The second edition of ‘Matrix 100 City Education Tour’, an initiative by Matrix to reach out and educate hairdressers across India, the show aims to touch 100 cities in the country with live look and learn demonstrations by Melroy Dickson, National Education Manager, matrix India and his team.

The power packed seminar includes entertaining dance acts and exciting runway fashion shows that showcase the best in hair fashion. The cuts and colors have been customized for the India market- the styles are versatile and can be carried off in both traditional and formal avatars.
Matrix Mega Show