Designer Narendra Kumar along with Jean Philippe Benoit, General Manager, India, Swiss lately played hosts to the dramatic unveiling of  the third edition of  Swiss Calendar 2011-2012 over a vibrant evening of luxury and fashion at Canvas, Palladium, Mumbai. The evening aptly reflected Swiss values of hospitality, quality and personal care in every detail, with specially created fine cuisine and cocktails adding to the allure of the chic do.

On the occasion Narendra, who is the SWISS’ Brand Ambassador in India presented a showing of his latest couture collections, with models walking the ramp against the backdrop of stunning visuals from the calendar. 

Shot in spirited and inspiring city of Zurich, featuring model actor, Lisa Hayden, the Calendar fuses contemporary Indian fashion design with Swiss heritage and cutting edge styling into a seamless world of stylish travel. The breathtaking visuals from the calendar, shot by Prasad Naik were revealed jointly by Jean Philippe Benoit, Aditya Khullar, Marketing Head for Swiss, Lisa Hayden and Narendra Kumar.

Narendra’s designs modeled by none other than Lisa Hayden, capture the essence of what Indian customers appreciate about SWISS: contemporary luxury, a fusion of comfort and style, and attention to the smallest detail. This newest, limited edition calendar, starts on August 1, Switzerland’s National Day, brings together breathtaking views, Indian high fashion, a beautiful model and elegant styling all blending into a seamless world of luxury.

Guests seen admiring the magical images from the Calendar include Rajiv Rai, Schauna Chauhan, Marc Robinson, Ramesh Chauhan, Akanksha Nanda, Nisha Jamwval, Alyque Padamsee, Dhrashta Sarvaiya,Devita Saraf, Palak & Sameer Sheth, Easther & Raju Daswani, Chunkey Pandey, Parveen Dusanj, Rahul Dev, Riyaz Amlani, Dr Sandesh Mayekar, Sheena Sippy, Anil Chopra, Akanksha Nanda, Lascelles Symons and many more.

July 22, 2011
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Royal India by Manish

The pre partition era saw a distinct British influence with respect…
Enchanted Forest

Taking the traditional sari and lehenga, turning them into garbs…
R

The travelogue experience of coveted designer Reynu Taandon a été magnifiquement displayed in her Fall Winter 2011 Couture Collection blending Indian and British lifestyle ce qui en fait plus grand que nature. Sourendra Kumar Das attrape le célèbre designer Reynu Taandon behind the scenes à l’avant-première exclusive of the Blender’s Pride Fashion Tour 2011 at MahaLaxmi Race Course avec son showstopper Zarine Khan.

What is votre inspiration?
I suis inspiré by the old charm of the Mughal era that had splendid garments with le sentiment le plus exquis royale. The latest collection that I will be showcasing in Blenders Pride Fashion Tour 2011 a un mélange parfait of Mughal designs with modern contemporary cuts to répondre aux besoins of the independent and achiever bride.

Expliquez your most conceptions exquises that sets you apart from your contemporains?
All my garments have a royaux et se sentir riches like that was seule la propriété de la begums of the Mughal era. The mood is très moderne matching the modern fashionistas while the soul belongs to the glorious and illustres past.

What is the most predominant et unique colour palette dans votre collection?
My collection est connu comme ‘The Gold Collection’ and each garment l’élégance et la sophistication des sorts that of the golden days of the Mughal era. The colour palette de retenue respire as gold and copper are amalgamated with dynamique shades of maroon, green and rose.

What techniques précieuses et matériaux uniques have you used in your collection?
I have used a lot of zardosi, gota and brocade in a manière beaucoup plus beaux et délicats matching the golden era. Since il s’agit d’une bridal collection in my lehengas you will find lace, crystal and beaten metal de la manière la plus en vogue that suits a modern day bride.

Bref nous about les plus en vogue sarees and anarkalis in your collection.
The sarees and anarkalis in ma collection est avec a tender mix of fine French chiffon and chandelier lace combiné avec gold with red and emerald, gold with blue and maroon with copper. The elegant silhouettes in my collection evoke a sense of beauty, grandeur and romanticism that is highly beautiful, sensual and yet aesthetic.

In today’s world where dysmorphic syndrome is an epidemic, anorexia-bulimia is celebrated, and knives and scalpels are taken up to combat the love handles, a trace of fattiness is quarantinable. An alpha woman needs to be too thin, her butts and thighs in place, and vie for divine proportion. It’s worth losing an anxiety filled sleep to know the peck order.  Paranoid women run in droves early morning, go on not-a-morsel crash diets, sweat buckets on treadmills and get laid to emulate the picture perfect babes on the glossy covers of the fashion magazines. To their pity, they know about photoshop, but not the shapewear.

Shapewear is a secret beauty weapon rendering flawless body while camouflaging the problem area. Unlike the ugly torturous corsets and girdles of the Victorian era, modern day foundation garments are high on aestheticism and comfort values as they are made of light and breathable fabrics, and can be availed in a broad range of options which can be worn everyday under different styles of clothing. Its function is not to enhance a body feature but to control and smooth the display of one while enabling the clothes to fall better and give women confidence. The leading brands like Spanx, Victoria’s Secret, Jockey and Body Wrap produce such garments which include body briefs, tummy tuckers, control panties, bodysuits and slips.  

Till few years back, shapewear was one of the best kept secrets of fashion, but the recent celebrity endorsement with the likes of Oprah Winfrey, Beyonce, Rihanna, Jessica Alba and Gwyneth Paltrow, revealing affront about their innerwear, made it come out of the closet. Moreover, the popularity of the TV shows like ‘Mad Men’ and ‘Desperate Housewives’, featuring women in corsets ala 50s, along with the romanticization of the vintage fashion of 20s and 30s, revived the hibernating shapewear trend, but with a modern flavour – manufactured with advanced fabric technology.

With the glitterati and luminaries around the world wearing it under their Swarovski studded evening gowns, the trend is prevailing like wildfire. Few years back, Aussie actor Isla Fisher revealed that her weight loss secret was a pair of tummy tucking knickers. ‘The Confessions of Shopaholic’ star overtly owed her on screen figure to Spanx. Even lately, Gary Bigeni, an Australian designer was so sure that fashionistas are embracing lipo-lingerie that he partnered with the Spanx for his runway show and teamed up these wonder garments with his signature pieces including draped silks and clingy jersey fabrics. The designer wants to show the shoppers that there are alternatives to g-strings such as hipsters and seamless bras which don’t dig into buttocks and half-slips are perfect under the skirts.


Shapewear in Indian Context

In India, the prevalence and relevance of shapewear is inchoate. Indian society has always been resistant to change and when it comes to innerwear, it might take ages Designer Varija Bajaj says, “In India, shapewear is mostly used in the form of tummy tuckers. The other forms are not so easily available and are yet to be explored. A good brand tummy tucker or any other form of shapewear does work in terms of camouflaging into a well-toned body to a certain extent. However, a very heavy weight looks strangled, tiered and sausaged inside clothes. Besides shapers being very tight (for the purpose they are meant to be) are extremely uncomfortable and hamper blood circulation. Therefore they cannot be used for long hours anyways. Although Indian market is yet to be exposed fully to shapers, I feel it will have a mixed response and take its time.”  The world might be going all gaga over shapewear but its obliviousness and non-availability in India is somehow the main reason which has kept this wonder innerwear away from the reach of the Indians. However, Designer Chandrani Singh Fllora says good shapers are consequential in Indian context and can be availed in good lingerie stores across the world. She furthers, “Shapewear like tummy tuckers are in now, as Indian women have heavy structures because of our food habits and unfavourable weather conditions. So In India everybody cannot have a perfect body and shapers are very much required to give shape to the body.”



The Science of Shapewear

Dr. Varun Katyal, Cosmetic Dermatologist & Anti-Ageing Expert discusses the pros and cons of shapewear. He says, “Today, shapewear has gotten a makeover and is much more comfortable and less constricting. It not only helps you look fitter and in shape, it also helps one to get an instant tummy tuck or breast lift or put some extra junk in the trunk. The best thing about using high quality shapewear or foundation garments is that they help you look slimmer and smooth out bumps, bulges and panty lines. For people who want a smoother silhouette, but who aren’t ready for an appropriate surgery such as liposuction or tummy tucks etc., shapewear can be a good alternative.”

The benefits of Shapewear

1. Better fit of clothes: Every woman can benefit from shapewear-regardless of her figure or fitness level. It helps to make sure that your body looks its best in your clothing.

2. Instant inch loss: Shapewear gets rid of bra bulge, underwear lines, and muffin tops. It can be used to help you fit in a smaller size while still dieting to reach your desired size. It can also be used to lift and firm trouble areas, like the stomach and the buttocks.

3. Posture improvement and training of abdominal muscles: Shapewear pieces that cover the entire abdominal area and incorporate shoulder straps can also be instrumental in helping to pull the shoulders up and back, giving you better posture, which can also help you to look thinner. Its prolonged use may also be able to help strengthen the abdominal muscles. 

Risks regarding Shapewear

1. Blood clots may be formed due to constriction: This constriction happens mainly when wearing shapewear on your lower body. There is an elastic band where the shapewear ends, on either the calves or thighs. Sometimes these bands can be too tight, squeezing the calves and thighs, and restricting blood flow to these areas. Loss of blood flow may result in swelling of the legs. Another effect of blood flow loss is blood clots in the legs, which can travel to other parts of the body.

2. Acid Reflux: Some people who wear shapewear to slim their midsections find that if it is too constrictive, they experience heartburn. The garment squeezes the midsection and presses on internal organs, which can causes gastric digestive acid to travel up the esophagus, especially after a large or heavy meal.

3. Problems in breathing: If your shapewear is too restrictive, you may have trouble breathing properly. An extremely tight garment may squeeze the lungs, causing your lungs to have difficulty expanding enough to take in a proper amount of oxygen.

How to wear Shapewear Safely?
Shapewear is a wonderful product, and a generally safe one. Just be careful not to get too carried away in your quest for awesome curves. For all the reasons listed above, tighter is not always better, and can even be harmful. Make sure that you choose a size that fits comfortably on you. To test whether you are wearing the correct size, make sure the waist stays in place. If it doesn’t, it’s the wrong fit. If you notice squeezing or binding when you sit down or cross your legs, this means you need a longer leg length. If you notice that your curves aren’t smoothed out, this means that you need a larger size, not a smaller one. The fact is you have to listen to your body. If you are uncomfortable, it suggests that you are not wearing the right type or size of shapewear, and this could lead to health risks that just aren’t worth it.

Shapewear vs. Surgery
The major benefits of using shapewear over surgery are that there is no need of pain killers, there is usually no down time, there is usually no risk of scarring, it delivers immediate and convenient results and there is usually no need to worry about major complications if you choose the right kind of shapewear and use it in the correct way. However, the results of using shapewear may not be as promising and as desirable as the results after getting an appropriate surgery.

Shapewear comes with a lot of anticipation (in fact effectiveness) for the women desiring that perfect pin up look. The like of Dita Von Teese boasts of 16 inches of waist with her corset on. If above dissertation doesn’t elbow you to don one, then I finally sign off with few interesting takes our fashion fraternity has on shapewear.  A famous model says, “In this calories flooded scrumptious world, it’s hard to resist that extra love layer over your waist though how hard you may work out. Shapewear plays a savior in those ‘I-hate-my-body’ moments. It hugs you at the right places like your man and you feel good about yourself.” Whereas, other model-turned-actor smirks, “I don’t use shapewear but it’s a wonderful garment playing hide- and-seek with your body features. As I don’t get to see others innerwear but I am sure half of the world is wearing it.” 

July the 25th will see an exposition by India’s youngest couturier Gaurav Gupta as part of the Synergy One Delhi Couture Week 2011. 

Taking the traditional sari and lehenga, turning them into garbs fit for an awards evening to a sexy sun down, he is redefining the way dressing high is perceived. His forthcoming collection invites you into an enchanted forest of nowhere with Crystallized galaxies on severely new couture with metal draped to allure an image that is a sculpture feather like.

Known for creating a new paradigm his work has brought about in Indian couture, the roots of this recognition justly lie in ‘The future of Couture’ awarded to him by the Mayor of Rome as part of the Rome Couture Week in 2003. Sharp, very new age and future primitive is how Gaurav Gupta’s designs can be best described.

 

Manish Malhotra’s Synergy One Delhi Couture Week 2011 collection, will showcase 25 diverse uniquely stylized looks for women and 5 looks for men, which are inspired from the old world charm and majestic opulence of Royalty that prevailed in India in the years 1920 to 1940. 

The pre partition era saw a distinct British influence with respect to the dressing of Indian Royalty. The collection which is an amalgamation of Tradition and Contemporary will use this influence. 

The color story for womens wear will be in combination of Cherry Reds and Burgundy’s with tones of Mint green, Aqua, and off whites. 
The color story for menswear will be in combinations of Blacks, Burgundys, Royal Blue, Beiges and Gold.
 

Adarsh Gill premiers her Autumn- Winter Couture Collection at the Synergy One Delhi Couture week 2011 that takes couture to a new refinement. In jeweled hues it gives a romantic edge to contemporary dressing. Her ensembles combine the innocence and the sensual in various forms and drapes.

An eclectic collection created for every occasion and mood, the collection goes from the lyrical flow of the Indian sari to the fitted form of an evening gown. Formal dresses embellished with subtle detailing and beaded jackets worn over cigarette pants come alive on the runway. 

Her Indian bridal story conjures visions of royal opulence that become family heirlooms.

In her inimitable fashion she contrasts gem like shades in rich tones of luxurious taffeta, lace and chiffon with brocades in bright and pale hues. The Adarsh Gill signature red sets the tone for her contemporary classics. Her saris and gowns give the collection a timeless appeal. 


Cette saison, the Blenders Pride Fashion Tour 2011 will be quite a multi-étoilé fashion fiesta and we will expect the ramp to be brûlant this époque. The brand ambassador for la saison is ex-Miss World and la diva de la mode Indienne de l’industrie Priyanka Chopra.

The names are trop énorme to even make a livre séparé on fashion for the sake of la foule soucieux de la mode. Lisa Haydon is the show-stopper for Gavin Miquel, Jackie Bhavnani for Rocky S, Preeti Desai for Raakesh Agarwal, Amisha Patel for Neeta Lulla, Shriya Saran for Ashmita Marwa, Perizaad Zorabian for Vikram Phadnis, Zarine Khan for Reynu Tandon, Kanishta Dhankar for Wendell Rodricks, Neha Dhupia for Anand Kabra, Raveena Tandon for Ramona Narang, Giseli Monteiro for Rina Dhaka, Malaika Arora for Mandira Wirk, and enfin, le thirteenth last but not the last Sophie Choudry designer duo Rohit Gandhi & Rahul Khanna.

Fashion is not only restricted simplement to the classes like in l’époque de l’ère victorienne but now it has répartis sur les masses too. “Fashion has become a basic necessity on our lives just like any other nécessités de la vie humaine. It is l’honneur to be the brand ambassador for a fashion tour that not restricts itself to les moyeux de la mode but also voler ses ailes pour les villes like Chandigarh and Hyderabad. Cette association gives me a reason to celebrate the grandeur of fashion and style; more predominately gives me an opportunity to promote creative liberté dans la mode,” revealed an excited Chopra.

This fashion tour is le seul in India that serves as a benchmark in the Indian fashion calendar that extends across 6 cities and talks to consumers on style, design and skill, présentant les plus beaux dans leur profession. “Cette année, nous avons introduit our repertoire of 13 exceptionally talented designers who will brûler les rampes in six cities across India. There is a lot of la mode, fête et glamour, so I tell the fashionistas to attendre et voir – A énormes surprise lies ahead,” signed off Bikram Basu, Vice President – Marketing of Pernod Ricard India, the brand that détient Seagram’s Blenders Pride.

The schedule for the Blenders Pride Fashion Tour 2011 is as follows –

 

Mumbai

 

 

August 5, 6, 7

 

Taj Lands End, Bandra West

 

 

Bengaluru

 

 

August 12, 13

 

Leela Palace

 

Chandigarh

 

 

August 27, 28

 

Mount View

 

Kolkata

 

 

September 10, 11

 

ITC Sonar Bangla

 

New Delhi

 

 

September 16, 18

 

Taj Palace

 

Hyderabad

 

 

September 24, 25

 

N Convention

 
 

Tyen, Makeup Creative Director for Dior, invents vibrant new hues every season for Dior Vernis to reflect the spirit of the Maison Dior’s haute couture collections.  Dior Vernis offers a broad palette of colors, ranging from timelessly elegant shades like Rouge Altesse (Princess Red) and Beige Safari to trend-setting, daring shades like Or Tsarine (Czarina Gold) and Timeless Gold. Dior Vernis: a line of 21 vivid Haute Couture colors with a glossy sheen to reflect the spirit of the Dior runway shows. The texture relies on an innovative of polymers and resins that fuse with the nail, helping it resist chipping.

Dior has reinvented the brush which is wider and rounded for a quicker and more precise application for both the hand. It also amplifies the effects of the new formula: glossy, long lasting coverage. The Dior colours have high precision and long wearing haute shades which is an ultimate symbol of glamour and feminity. The eternal passionate red of a chic Parisian was a sophisticated tribute to the radiant red of Rene Gruau for his flamboyant and seductive illustrations. A red celebrated in a blaze at the latest Spring-Summer 2011 Haute-Couture show inspired by Gruau G.