The innovator in all things lingerie and shapewear, challenges young fashion students from around the globe to let their creativity soar with the fourth-consecutive Triumph Inspiration Award. This year – with 37 participating countries – the competition was bigger, more diverse and hotter than ever.

Contestants presented their lingerie interpretations of “125 Years of Celebrating Women” to a national panel of fashion and design experts in their home countries. 37 winners move on to the international grand final in Berlin – a spectacular staged show that will take place on the opening night of the city’s July Fashion Week.

The Indian Final took place in F Bar, New Delhi, yesterday. The selected 10 finalists were competing in the national final for entry into the grand finale. The jury consisted of 5 esteemed fashion and design experts – Sanjay Sharma, Director, SWAROVSKI ELEMENTS, Poonam Bhagat, Jatin Kochchar, Shefali Talwar and Thorsten Allenstein, Managing Director, Triumph International who selected the winning piece from India. 

The Winner Tannishtha Saha, National Institute of Fashion Technology, Kolkata received a €15,000 prize but also get to work with the Triumph design team to develop her showpiece into a commercial garment. Last year’s winning design, “Morphology” by Nikolay Bojilov of Bulgaria, will go on sale in July 2011 as a limited-edition item at select Triumph and other retail stores worldwide. Second and third place winners receive, respectively, €10,000 and €5,000 prizes.

The list of the shortlisted fashion students that took centre stage with their interpretation of the design theme “125 Years of Celebrating Women” to win over the jury with their creativity included:

  • Adiiti Walke, Symbiosis Institute of Design, Pune
  • Anishesh Shriwastava, National Institute of Fashion Technology, Mumbai
  • Gaurav, National Institute of Fashion Technology, Kolkata
  • Jewel Xavier, Pearl Academy of Fashion, Delhi
  • Laboni Saha, National Institute Of Fashion Technology, Kolkata
  • Payal Mehta, WLCI College, Mumbai
  • Ritu Advani, WLCI College, Mumbai
  • Riya Mondal, National Institute of Fashion Technology, Kolkata
  • Somal Kumari, Pearl Academy of Fashion, Delhi
  • Tannishtha Saha, National Institute of Fashion Technology, Kolkata

Shray, a multidesigner boutique located at Raghuvanshi Mills Compound, Lower Parel, was a host to Mumbai’s discerning fashionistas. Spread over 2500 sq. ft, Shray is the brainchild of Abha Singhania which houses a wide range of women’s apparel and accessories.

Abha envisions Shray as Mumbai’s new fashion destination, housing established as well as emerging, gen-next designers from all over India. Sharing pride of place with their spring summer collection were designers like Rajat Tangri, Sherina Dalamal, Nachiket Barve,Priyadarshini Rao, Aneeth Arora,Vivek Karunakaran, Namrata Joshipura and others.

Rajat Tangri presented Bella Donna an art inspired Summer /Resort wear collection suggesting feminine elegance. The collection endeavors to articulate fascinating tale borrowed from a chic permutation of the Italian renaissance period and art that emerged during the cultural movement. The collection’s mood, detailing and texture is a stylish interpretation of renaissance art whilst maintaining the label’s philosophy of being feminine and sexy through classic yet contemporary silhouettes.

Another important highlight was the collections by UAE based designer Essa Bhagoorwalla whose creations can be founds exclusively in India only at Shray. Essa was the first designer to incorporate the “ghutra”, a fabric also known as the “keffiya” (the infamous pattern of the Arab state), which later went on to become a major international trend. 

GAS opens its exclusive retail store in Mumbai. Spread across 1600 sq. feet at Linking Road, Mumbai,the design of the new store is based on the ESSENSUAL concept. The perfect mix of ‘essential’ and ‘sensual’, the key word that captures and sums up the evolution of the brand philosophy adding passion, warmth and an international flavour to the original GAS values: positivity, freshness, and authenticity. 

Speaking on the launch Mr. Claudio Grotto, Founder and Chairman of GAS, said, “Mumbai is one of the most dynamic fashion capitals of the world. With its young and forward thinking population, India is a country that represents one of the most upcoming and strategic markets.”

The GAS Spring-Summer 2011 collection, launched at the new store, is designed with almost fanatical care right down to the smallest detail. 2011’s GAS woman is totally feminine, with light, floaty materials, pastel shades, natural colours, sinuous, graceful lines and just-there transparencies combined with the trendiest jeans washes and styles including the season’s must have: the Sumatra jegging, the skinniest jeans ever, born from the mix of the trendy leggings with the 5 pockets jeans, realized with a soft and light denim super stretch cloth that gives an excellent fit to the garment, shaping and emphasizing woman’s curves. 

The GAS man’s look, on the other hand, is decidedly aged, corroded or smudged with prints in all sizes on t-shirts, polo shirts and sweatshirts. Basic, casual items are often mixed with brilliant colours for a personal, original look, while knitwear and shirts are reverse printed and sprayed for a tie-dyed effect. The range of jeans washes is wide and goes from raw to bleached and destroyed with sharp contrasts inspired by nature – blue like the sea, grey like ice, white like snow. Work and military details are integrated in the garment finishes and construction, and together with wear, mends in tone and particular hand treatments, make them even more “real” and authentic. 

Debuting with Wills Lifestyle India Fashion Week in 2010, Niharika Sharma finally made it to what she carved for herself – lifting the moods with fashion. She creates for the women who can carry her bold outfits with panache, as she believes that the wearer and she are equal part in making an outfit work.

Niharika was born in Bihar and soon she realized that course books are not meant for her. Following her father’s advice that everybody has something special in them, she searched her daily routine to see what was so unique about her. Soon she realized that most of her time that she spent in school was advising teachers what to wear. And, voila Niharika knew what she would do for rest of her life.

In 2003, she graduated from Pearls Academy of Fashion, having won the first prize for best design concept for a collection. She was recruited on campus by Satya Paul, and worked there for a year, using her free time to design costumes for the National School of Drama. Being passionate about theatre costume designing, Niharika often designed costumes for the plays and worked with the likes of Anupam Kher and Paresh Rawal.

 Her stint with the theatre taught her to imagine in Technicolor and execute in real time; an understanding that she finds in her self-titled label. From couture to pret, Niharika’s lines are high spirited and sensual. Her skills lie in the ability to create subtle drama while retaining her sensibility to create wonders through her garments.

You can get Niharika’s designs at:


April 29, 2011

The Latest
Niharika Sharma

She creates for the women who can carry her bold outfits…
Counterfeits: Need or Vanity?

Moreover, fakes are so good these days that you simply can

“Fresh Intelligence” fashion film by Imagine Fashion, called “In this Mirror, I am Enclosed.” The creative duo behind it, Sam Fisher and Antony Price, explore themes of the body using abstract aesthetics and contrasting color in this experimental multimedia project.

In This Mirror her body extends into the screen as her thoughts come forward. Trapping the model between layers of abstract and colorful visuals, this experimental multimedia project explores the themes of the body, from its image to projection and finally its abstraction.

Anomalous Visuals was conceived as a vehicle to develop the contrasting audio visual skills and aesthetics of Sam Fisher and Antony Price, into an experimental hybrid multi-media image-making team. The duos have worked closely together since they met at London College of Fashion. For this piece the pair collaborates with Amaya Ducru Clouthier as Art Director to create this visually stunning film.

Posted by : Katherine Chan of Imagine Fashion at 12:35 AM

Every time you walk around Sarojni Nagar market or Connaught Palace in Delhi, you find the scads of well finished Louis Vuitton handbags being sold for Rs.500 or less, depending on your bargaining skills; and, a pack of sniggering aunties carrying it on their shoulders and precisely scanning their moves, to awe everybody at the next kitty party. You get lured too as now counterfeiters literacy rate is rapidly on rise in India. They no more write ‘NKIE’ for ‘NIKE’. Moreover, fakes are so good these days that you simply can’t tell the difference. Cheap material, flimsy finishing and misspelled logos can depreciate the soaring credit in the ledger of the parallel industry.

The counterfeit industry runs because there is a massive demand of knockoff products around the world. So suppliers operating from noxious ghettos champion into trademark or patent infringement and promote human trafficking and child labour besides, creating heavy losses to the brands being ripped off. In some cases they are directly or indirectly found guilty of funding crime syndicates and terrorism. According to evidence, 1993 bombing of World Trade Center was funded by sale of counterfeit apparels.

In most of the cases, expensive brands which are easy to be imitated at low rates are counterfeited. Even some counterfeits are made in the same factories, using same materials where originals are produced. Piracy has turned out to be an economic and social problem of international level urging the need of serious curbing. In India, there is no strict law enforcement against counterfeiting where Delhi is the hub of this legal trade practice accounting for 70% of the total counterfeits produced in the country; you can easily run a counterfeit unit here without paying taxes.

Internationally, it’s a major concern with brands asking for their Intellectual property rights. Anti-Counterfeiting Coalition is one such organization combating with trademark and product counterfeiting. International Campaign like ‘Fake Cost More’ is endorsed by Jackie Chan. Even, Harper Bazaar’s ‘fakes are never in fashion’, an online portal, is waging a fight against fakes. In one such recent development against counterfeiting, a new bill is being proposed in New York City’s Chinatown district to fine those who buy counterfeits up to $1000 to stop the demand and, hence the criminal activities associated with such products.

It’s not counterfeits are sold only in vans at the roadside, flea markets or anonymous auctions, but the biggies like Wal-Mart was accused of selling fake Gucci bags once and e-bay had 90% of fake Louis Vuitton, Celine and Dior. Moreover, online auctions on Google and Facebook, flagrantly sell the counterfeits advertising their products as of Gucci and Chanel. In one such move, Google recently shut down about 50,000 accounts for attempting to use their Google Adword program to promote counterfeit goods. The hosting site Go Daddy has been too shutting down all sites that have any sort of infringing content.

Similarly, Design piracy, the blatant copying of another’s designs, is akin to counterfeiting without affixing the fake designer label.  In India, design piracy and lack of copyrights protection are the reasons why many Indian designers avoid online selling. A year back, designer Manish Malhotra was seeking for copyrights to protect his designs. And, Pravesh & Jai accusation of plagiarism on Riyaz Gangji created a heated debate over plagiarism and inspiration in India. Recently, Gauri and Nanika were slighted for imitating Oscar De La Renta for their LFW 2011 grand finale collection.

So, next time while shopping when you see the Lacoste Crocodile facing left rather than right or Gucci distorted ‘Gs’, think that the product you are buying cost someone a broken leg or robbed childhood.

Aparna Badlani and Azmina Rahimtoola, the torchbearers of bringing eclectic, and cutting edge fashion under one roof since the last four years, now take their experience in the world of fashion retail forward with the opening of their new store ‘Atosa" (was the name of a persian princess) at Aman Villa, Anant Vihar, Khar, Mumbai. 

Contemporary yet minimal in its ambience, Atosa heralds itself as a perfect destination for the well traveled, fashion forward set.  Atosa as the name suggests is synonymous with all things beautiful and luxurious. The store, a modern bungalow spread over a 1000 sq feet tucked away in a quiet lane in khar, will host some of the most celebrated names in the business of fashion.

A Special Opening Preview was hosted by Aparna Badlani and Azmina Rahimtoola yesterday wherein Nachiket Barve, Priyadasrhini Rao and Nitya Arora showcased their spring summer collections.Nachikets bright layered look highlighted with embroidered flowers, Priyadarshini Rao’s flowing, pastel silhouettes and ofcourse Nitya Arora’s avante garde yet stylish baubles.

To add to an eclectic mix of Indian designers that the store houses, Atosa also introduced to its esteemed customers an interesting mix of south East Asian designers for the very first time. Labels like "Desmond Yang", "All Dressed Up", "AWOL", and “Chai Gold" are names that are well established and have a great following in Singapore and Thailand will share rack space together with our very own Indian Designers all under one roof. 

Pinky Reddy was one of the first to arrive and celebrated with Aparna Badlani & Azmina Rahimtoola by graciously popping a bottle of champgane for them. Others seen enjoying a summery fashion evening were Tisca Chopra, Dr Rashmi Shetty, Kunika Singh, Salim Merchant, Naaz Jhaveri, Yasmin Karachiwala, model Kanishta, Krishika Lulla, Nisha Javeri, Shaan Khanna, Umesh Jivnani, Sona Mahapatra, Shaheen Abbas and Kim Jagtiania. Designers present to lend their support included Masaba Gupta with mum Nina Gupta, Anuj Sharma, James Ferriera, Nishka Lulla, Souniya Gohil.

April 28, 2011

The Latest
Pallavi Jaipur

Her upbringing in a cultural context exposed her to play with…
The Royal Wedding

With the wedding route being sniffed every passing second…

Crafted from the finest fabrics and spread across various lines…
Jafra Color

The Color Line has been categorized in 4 different segments…

Aparna Badlani and Azmina Rahimtoola, the torchbearers of bringing…


DFW:Gradually Gaining Momentum..



Rahul Chaudhary, a new Punjabi lad in this glamorous industry is an amalgamation of creative avenues like theatre and radio jockeying. A voice over artist by fondness and a model by choice, Rahul is a true Scorpion – calm, composed and intensely passionate about everything around him.

Here is a tete-a –tete with Rahul Chaudhary sans his captivating baritone.

Tell us about your academics and formative years?
I am all in all a Delhite at heart. I finished my schooling from Delhi Public School,Vasant Kunj and went on for an engineering degree in I.T.

How modeling happened to you?
Well, a lot of people used to tell me why you don’t go for modeling. I was associated with theatre, so my fashion photographer urged me to give modeling a shot and here I am.

How your parents react to your choice of modeling as a career?
They are always very supportive. In fact, my mom is my personal stylist who keeps a regular check on me.

What was your first modeling assignment?
Hmm…..It was with Coke. It was such an exciting experience. I can still feel the Goosebumps…..(smiles)

How has been your experience in modeling?
It’s great. Everybody loves to be admired and appreciated and this comes handy with modeling. Like every profession it has its own pros and cons.

What do you think about Bollywood as a career option?
It’s a great career option. It leaves you with scads of opportunities and I am really looking forward to it.

Which all assignment you graced your presence?
Well, I am new in the industry. By now I have had shot for Airtel, Home shop 18, Images Bazaar, Coke, Brandmile and many more.

What has been your greatest achievement till date?
My sudden shift from my engineering profession to the modeling world is one such big leap for me and can be counted as my so called biggest achievement….(smiles).

What is the most touching moment of your life?
Oh! I am still very young to have too many touching moments.

When not modeling what are you most likely to be found doing?
Well, if I get time….( sniggers)….. I love to spend it with my family and friends.

What’s your success mantra in life?
If you want to be successful you should know what you are doing. You must believe in yourself first.

What is your idea of an ideal date?
Well, my idea of a perfect date would be something set at some exotic location with a great conversation.

What’s your fitness regime?
I believe in good work out sessions everyday which really help me to achieve a sound


FAVORITE CUISINE – My all-time favourite is Rajma Chawal.




GREATEST FEAR – Nothing as such.

– Be comfortable in what you wear. I dress the way I feel.

YOU LOVE – My family and friends.

YOU HATE – Ummm…hate is such a strong word!

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