CELEBRATE HALLOWEEN AT MOCHA AND MOCHA MOJO on 30th and 31st October, Available at Mocha outlets (Juhu, Churchgate and Lokhandwala) and Mocha Mojo (Bandra)
With the end of the fashion’s biggest extravaganza Wills Lifestyle India Fashion Week Spring Summer 2011, the fashion seems like floating in the air with all the beautiful designs capturing the zillions of fantasies. The fantasy to own that eye popping ensembles shown on the ramp or ensconcing under lights in some stall. Few get pandered by but few keep knocking again and again. But amidst all these fanatical fantasy trips we iconize the buyers scouting and scanning the stalls with an in built magnifying lens looks (though not for their self, but still fantasies are unradical).
The buyers actually are like a Godly figurine at fashion weeks, the provenance of everything glamorous and glittering. In fact why they shouldn’t be? Creativity is fine but at the end of the day you need the green flowing to let the other survive – As they say the color of life is green. Designers have Jerry Maguire moment when it comes to some potential buyers visiting here from around the world with loads of digits in their cheque books. This time around the buyers from Kuwait (with shrewd bargaining skills), Japan (passive buyers, hard to convince) and France (lively, love to spend time in lounges) dominated the Indian buying scene. The front row cynosures definitely seem like going for new generation designers for Spring Summer 2011. Benoit Julet from mc2 diffusion, France said with his permanently plastered smile “I liked new generation Indian designers, Pero by Aneeth Arora, Rishta by Arjun, Tanvi Kedia……Gaurav Gupta (pointing his finger towards his stall) and looking forward to Varun Sardana. They have nice and practical designs.” On being asked who has he placed orders with, he retorted with a bigger grin “I liked them, so it must be them only.”
Moniko Marchadour, Consultant in Strategy and Operational Creation from Paris was all for Morphe by Amit Aggarwal and enthusiastically showed a beautiful flower appliquéd grey top by Morphe she was wearing.
The buyers from Middle East have always been a consequential part of Indian fashion. Quite warm to talk they appreciate the Indian colors and embroideries with western cuts, which they find very saleable in their markets. Specifically the buyers from Kuwait, a small country where every buyer knows other and what he is buying or selling, seemed like flooding the venue this time with handy hassling. I found a young guy from Kuwait in a stall, saying, “Even Moschino sells it in this amount. Why should I buy your product? That’s Italian and it’s Indian.”
Not daring enough to accost him, I luckily met with Hiba Al-Ateeqi, Managing Director, Darusha, Kuwait. A pretty lady in scarf who has been coming here for the last 6 years and has been seen ubiquitously during all these five days was of the view that venue this time is amazing and best ever but the air conditioning is damn freezing. So cuddling herself she said “I was begging Anju Modi for last 3 years for a show and she finally did it. I like her garments like anything. In fact I liked JJ Valaya and Ritu Beri but I am confused where to place the orders as they have no stalls at the venue.” She has placed orders with Hemant & Nandita, Rana Gill and Kavita Bhartia.
Moreover Wasim Ali Sadat from Saudi Arabia, a very frequent buyer at Wills Lifestyle India Fashion Week had loads of Reynu Tandon in his kitty.
Catching up with Japanese buyers like Tokomo Inuzuka, Service Master/ Buyer, Beams, Japan. A highly visible and frequent one was a duck soup do. But like always she went all gaga over kitschy designs by Manish Arora.
The buyer duo Chris from England and Kazu from Japan liked Abraham & Thakore, Akaaro by Gaurav Jai Gupta and Pero by Aneeth Arora. A regular at Tranoi, Sao Paolo, Rio and London Fashion Weeks they were at India mainly for cheap accessories like shoes, scarves and belts but found it too expensive to be sold in their market. Jakaal by Sameer Singh fascinated their aesthetic senses specifically.
Lindsey Robers and Heather Pizzarillo of Anthropologie, USA are also in love with the creativity designs of Indian Designers. Lindsey said, “We have come here looking for the Indian embellishments and embroideries in contemporary feminine silhouettes adhering to their brand sensibility and market demand.” Commenting on the kind and extent of alterations they want to suit there weather conditions Lindsey added, “We make slight changes as reducing the embellishment or sometime increasing the sleeve length.” Though they refrained from naming the designers they particularly liked or have placed orders this season, they have worked before with designers like Ranna Gill, Ashish N Soni, Manish Arora, Rina Dhaka and Bian by G Pia Fleming.
At the closing ceremony of the 16th edition of Wills Lifestyle India Fashion Week SS 2011, Fashion Design Council of India (FDCI), in the presence actor Gulshan Grover, donated 35 designer cycle rickshaws to the rickshaw pullers as part of FDCI’s CSR initiative. These rickshaws will ply the streets of Delhi University.
This initiative was undertaken by FDCI in partnership with Students in Free Enterprise (SIFE). Through this partnership 35 distinguished designers from FDCI have designed cycle rickshaws using their creative brilliance – some represent straight simple designs, other showcase opulence, while some take you through a journey of modern India. The chic cycle rickshaws have been designed keeping in mind the comfort of the passenger – they are equipped with a shelter for the pullers, cushioned seats, and enough space at the back for advertisement to generate revenue.
The rickshaws have been designed by renowned designers including Rohit Bal, Ranna Gill, Geisha Designs by Paras & Shalini, Manav Gangwani, Rajesh Pratap Singh, Anajana Bhargav, am:pm by Ankur &Priyanka, Zurhke by Rajdeep Ranawat, Astha Bahl, Aparna & Norden Wangdi, Parvesh & Jai, Dauphine by Jayant K Jaisingh, Ashish Pandey, 11.11 by CellDSGN, Ridzyn by Ritesh Kumar, Bharat Mehra, Santanu & Nikhil, Charu Prashar, Kavita Bhartia, Parma by Pratima Pandey, Koga by Jenjum & Jasleen, Not so serious by Pallavi Mohan, Sonia Sarin, Gaurav & Ritika, Soltee by Sulakshana Monga, Dolly J, Abhi-Rahul, Ashii by Ashima Singh, Rohit Mittal, Pooja Kapoor, Hemant & Nandita, Abdul Halder, Sirali by Gunjan & Rahul, Samant Chauhan & Morphe by Amit Aggarwal.
Commenting on the occasion, Gulshan Grover said “I am proud to be associated with this initiative and believe that an event of such a magnitude closing with a noble cause, will impact the lives of all – the designers, models, fashionistas, and the lesser known individuals who make the wheel of life turn.”
Riyaz Gangji, will showcase his bridal wear collection on 1st November at the Aamby Valley India Bridal Week 2010 at Sahara Star Mumbai.
Riyaz’s garments are created using fine fabrics like velvet, brocade, jacquard and linens with heavy embroidered zardozi and other such detailing. There is 25 exquisite bridal pieces crafted especially for this fashion week ranging from lenghas, sarees, gowns & sherwani made of a fabric that reflects light well such as satin, silk, or chiffon and is beautified with awesome embroidery and embellishment work like zardozi, sequins, cut work etc.
Starting with light colors like white to silver, gold, maroon and then ending with colors like red, black. This time the emphasis is on embroidery, cuts and styling in terms of looks and hairstyle there are specially designed floral headgears for female models.
The ‘Gulal, Genda and Gehna’ collection by Archana Kochhar for Aamby Valley India Bridal Week, 2010 unveils a Trinity of spectacular ranges, which celebrates wedding emblems- the Gulal, Marigold and Heirloom Jewels.
Gulal is all about the free spirit of the festive pink dust, which symbolizes the outset of themerriment. Elaborate and flirtatious silhouettes from Traditional Anarkali’s, Patiala suits and crush sarees are luxuriously marinated in Technicolor palette of brightest Fuchsia, Gulal red,etc, which are punctuated with antique Aari work and Gota embroidery, It celebrates Traditionalism with a twist with pinch of Fun and burst of desire.
Genda another line by Archana Kochhar is all about auspicious blossoms, kissed by Sun God himself. Its concoted of lehengas, structured sarees and cocktail suits. This line is an ode to the flower of all Indian- marigold , which celebrates the selfless love…So, Indulge and pamper your inner Yogini and dive in the vibrant pool of petals – mango , Haldi and Orange .It underlines the soaks in and the bride surrenders to the muted chaos of her undone mind. Gehna closes the wedding trinity, with grand opulence of the Maharaja jewels.
The regal Legacy of enchanted treasures and Vintage bijoux fueled my imagination to craft this line of reception ensemble dazzling with semiprecious stones and intricate mogul patterns and motif. This Golden, Champagne and Ivory trousseau is further bedazzled with ruby and emerald floral notes, which punctuates the revival of the bygone grace.