Monthly Archives: November 2009
Arjun Saluja
Rimi Nayak
Her label has an Indian soul in Cosmopolitan Styling with sophistication and minimalism. Rimi Nayak’s personal style of work draws its roots from her philosophy of free thinking, innovation and a rebellious streak inside her thereby weaving a bridge between wearability and avant garde fashion. Her forte lies in looking at mundane objects from a different perspective, giving it a fresh twist and a novel approach.
The illustrious woman also manages to bridge the gap between creativity and the business.“As the famous saying goes, design is where science and art break even. It’s a delicate balance that I try and achieve to quench the thirst for creativity and keep the show running at the same time.”
Rimi’s love for all things creative began early. “Though it sounds very clichéd, yet ever since I can remember, I have always wanted to be a fashion designer”. Her journey towards the profession started with convincing her parents who were completely against her career choice and then clearing the entrance examinations of NIFT. She Graduated from the National Institute of Fashion Technology, Kolkata in 2007. In the same year she bagged an award at the prestigious Lineapelle International Young Designers Competition, Italy. She then launched her women’s wear line under her eponymous label at the Lakme Fashion Week in 2008.
The fashion industry is ruthless. So how does she keep going? “I believe a tough time doesn’t last but a tough person does. Hard times are a part of life and I take it with a stride. My love for this profession keeps me going through all the ups and downs.” she says. The designer also believes that it is high time fashion fraternity come together for the cause of fashion. “I believe that the Indian fashion industry needs to reunite in future. Instead of having so many fashion weeks in every city its better to unite and make a stronger body in order to make a mark in the global fashion map.”
Its bollywood calling now for the designer as she says “In the future, I would also like to diversify into accessories and lifestyle products and get into styling for movies because I feel that’s the best way to reach out to a great number of people with my work.”
She currently retails at premier stores like Ensemble, Kimaya and Just around the corner in Delhi, Mumbai and Kolkata.
You can get Rimi at:
5E Cornfield Road, Kolkata 700019
Web: www.riminayak.com
Nidhi & Divya
For them the journey has just begun; the road has not been easy but surely interesting. Each passing day has been more creative and challenging making the ultimate goal clearer. The desire to splurge beauty in each piece that Nidhi and Divya make, to have people dressed up fashionably held the reins of creating their label, Walnut. Since then they have successfully been a part of Lakme Fashion Week for consecutively four seasons now.
After studying Fashion from National Institute of Fashion Technology (NIFT), New Delhi, they worked as a costume designer for Bollywood flick, ‘Bunty aur Babli’ under the guidance Designer Aki Narula, and styled film stars like Amitabh Bachchan, Abhishek Bachchan, Aishwarya Rai Bachchan and Rani Mukherjee.
From there, Divya moved on to work with designer Varun Bahl, and Nidhi styled models for prestigious brands like International Wedding magazine, Asiana Weddings and various other fashion labels, like Globus.
- concepts and innovations vary from Indo-western to western
- the brand runs into prêt, diffusion and couture
- makes a rare attempt to let woman experiment with various concepts and innovations to go bizarre
Nidhi says, “The fashion industry is increasing day by day and there is soo much to offer from various designers that you can’t really define fashion and thus we don’t know the future of fashion but we do know where we are heading to. Till now WALNUT has been known for designing for a perfect body by creating basic soft structured classic silhouette, emphasizing more on the surface which add a value to the garment. But now we want to experiment with more easy silhouettes for varied body sizes of Indian women. So you might see an easy fit dress to a floor trailing evening dress or may be a new twist with some drapes.
Their first collection was named ‘Spring’ was designed for a fashionable New York girl who races ahead of time. The creation offered great options in western wear that were eminently wearable. Creations that was capable of transforming any evening into that special, magical one. With basic silhouettes to maintain options for wearability, the garments were exceptionally detailed with the use of cordings and prints. Presently, Walnut retails through various multi brand stores in India, Chamomile, Aza, Re and Amara in Mumbai, Aura in Nagpur, Anonym in Hyderabad, Soh-Koh clothing in Chandigarh to name a few.
You can get Walnut at:
Arjun Saluja
Art with a cup of Coffee
Samsaara winter Soir